'Drink Right' at Smirnoff Colour Festival Tonight
As patrons get ready to storm the grounds of Hope Gardens later this evening for the staging of the most anticipated event, Smirnoff Colour Festival, organisers are issuing an appeal to all that they must travel with proper identification, as these will be checked at the gate. The presenting sponsor Smirnoff, has an ongoing drive to promote responsible drinking and will be overlaying this at its events.
The company is putting in place policies and procedures that will prevent underage drinking.
Red Stripe and all of its associated brands, will not be supporting any events that do not have proper responsible drinking measures in place. The company launched the 'Drink Right' campaign in 2008 with the aim of addressing the issues of underage drinking, how to prevent excessive drinking and tackles drinking and driving. 'Drink Right' is a social movement that strives to create a culture and attitude of responsibility in the consumption of alcohol through the implementation of a variety of programs that show the highest potential for impact.
Responsible drinking and responsible partying are what the Smirnoff brand is all about and will be promoting this as best as possible. There will also be a team of 'Drink Right' ambassadors, who will be doing their part by doing ID checks at the gate and roving the grounds to check for armbands prohibiting anyone from drinking irresponsibly.
"We will be putting measures in place to prevent underage drinking and encourage the responsible consumption of alcohol," says Nanda Dukharan, brand PR manager, Red Stripe. In closing she said that Smirnoff takes pride in ensuring the well-being of all its consumers.