Fri | Oct 20, 2017

CFW 2015 launched

Published:Sunday | May 17, 2015 | 12:00 AMRandy Bowman
CEO of Pulse Investments Limited, Kingsley Cooper.

In celebration of the 15th anniversary of Caribbean Fashionweek (CFW), Pulse Investments Limited is promising another revolutionary experience. This year, the model industry giant will be introducing a new concept: Total Fashion.

Sharing at the recent press launch, Executive Chairman Kingsley Cooper explained, "Not only will the work of the region's best designers be on show, but everything we eat and drink. ... . As such, the expanded approach will be reflected in new partnerships with our best restaurants, bars, fashion purveyors and all lifestyle-related entities that will be encouraged to offer discounts and special rates."

If that's not enough, the annual calendar event will now span 10 days, June 6-15, giving patrons two weekends to indulge in the high-fashion lifestyle, one of which will include a show in honour of Bob Marley's 70th birthday.

The fiesta will culminate with two days of the What to Wear Pop Up Show at the Refuge, Villa Ronai, to give fashionistas the chance to shop their CFW looks (clothing, shoes, bags and accessories) in time for the runway show, gala, etc.

Also new to the list of must-do activities is the CFW Haute Cuisine and Spa Day that will involve various participating restaurants offering fine dining and fabulous experiences.

Since its inception in 2001, CFW has been exposing Jamaican and the Caribbean talents to the world, and if the excitement surrounding the promotions and activities is anything to go by, fashionistas are not just in for new clothing, but, instead, a lifestyle.