Sat | Aug 19, 2017

Forbes, Italian Vogue for CFW

Published:Sunday | May 17, 2015 | 5:00 AM
International model Oraine Barrett

Forbes magazine, arguably the world's most respected financial publication, and Vogue (the Italian edition), the bible of the world's fashion industry, are among the media houses set to cover Caribbean Fashionweek (CFW) 2015 for a global readership. Stories are expected to be published in hard copies of the magazines as well as in online editions of the titles.

Forbes is interested in the pioneering role Pulse Investments Limited has played in the development of the regional fashion and modelling industry, as well as other areas of regional entertainment and its impact on Caribbean economies.

This year's renewal will be studded with celebrities, including movie stars, pop stars and supermodels. Among those expected to attend are Billy Ocean, Jeneil Williams, members of the Marley family, Oraine Barrett, and several others.

Declan Eytan, who has covered CFW for Italian Vogue, returns in 2015. Eytan was very impressed with the event in 2014, recognising its uniqueness as well as its outstanding contribution to global fashion.

CFW was described some years ago by British Vogue as an important new trend in world fashion, and once again, the 2014 staging drew accolades, this time from the Italian edition of the CondÈ Nast flagship publication.

Eytan wrote last year: "A remarkable feature of this year's (2014) Caribbean Fashionweek was the infusion of a shopping area inside the show venue, which made it possible for attendees to shop the collections presented on the runway. Among the designers who showcased their work were Bob Marley's eldest daughter, Cedella Marley, in addition to a slew of models and designers who hailed from other parts of the Caribbean and the diaspora. Besides the fashion, it was the musical performances by Jamaican artistes, including Maxi Priest, which differentiated CFW from its Western counterparts. The presence of Jamaica's most sought-after male model and Ralph Lauren favourite, Oraine Barrett, made for an additional crowd-pleaser."

At this year's staging, Pulse is expected to introduce its latest concept of Total Fashion, which is a fully integrated lifestyle celebration and not just fashion designs going down a runway.

Expanded to 10 days (June 6-15), CFW will allow patrons to shop the look for the major designer showcases a week before the big shows - June 12-14. It will also include gym and spa experiences, where fashionistas can prep for CFW, so as to "fit the look" and be in tip-top condition to enjoy the days of celebrations. These include the Black Tie Gala at the Audi Terminal on Thursday, June 11. Audi's premium autos are a part of the lifestyle experience as well as a new standard of design aesthetics.

Patrons can also visit bars, restaurants and clubs and enjoy discounts and special CFW drinks and meals, thus completing the integration of these lifestyle experiences.