Sat | May 27, 2017

Beer Festival returns Labour Day weekend

Published:Tuesday | May 19, 2015 | 5:00 AM
Contributed Reggae artiste Kabaka Pyramid enthralls the crowd at last years Beer Festival.
Contributed Keznamdi
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After last year's inaugural staging, the Jamaica Beer Festival returns on Labour Day weekend, May 22-24, at Barbican Beach, East Kings House Road, St Andrew. It will showcase some of the best beers that the event's organisers, Red Stripe, is known for, plus some of the world's best. Red Stripe, led by its flagship brand, will be combining food, music, and beer with the intention of creating three days of beer, innovation, and entertainment.

Some other well-known favourites such as Dragon, Malta, Smirnoff Ice, and popular imports will complete the selection on offer. According to Blandine Reid, head of marketing at Red Stripe, last year's event was very encouraging.

positive reviews

"The reviews we received from last year's Beer Festival were all positive, and that influenced our decision to host a second staging. We will be bringing some of the best beers for all beer lovers and those who just want to join in the experience. We will be bringing that to you and more, coupled with food and entertainment, to create the complete beer experience. This will help to change the perception that non-beer drinkers have as we open the scope of the beer variety," said Reid.

Hundreds of persons, including tourists, turned out for the inaugural event. Red Stripe introduced the public to numerous ways of enjoying their existing products and will do the same at the festival's second staging.

There will be a series of live performances. On night one, reggae artistes Keznamdi and Pentateuch will perform. No-Maddz and Dre Island are set for night two, and on night three, patrons will be entertained by Bugle, Jesse Royal, and Mystikal Revolution.

participate and win

Persons attending will also be able to participate in and win prizes for games like dominoes, darts, pool, and football.

The $1,000 entry fee entitles each patron to five chits that can be redeemed for any choice of beer from the local product or imported samples. In addition, there will be food on sale from a different top chef in Jamaica each night. Red Stripe gear as well as other memorabilia will be on sale.

Red Stripe also prides itself on promoting responsible drinking, and the Red Stripe Beer Festival will be communicating ways to practise responsible alcohol consumption under the company's Drink Right campaign.