Wed | Aug 15, 2018

Pepsi aboard Reggae Sumfest train again

Published:Monday | June 8, 2015 | 12:00 AM
(From left) Raine Seville, Ikaya and Denique are proud to be the three women signed to perform at the Pepsi Refresh Tour this summer.

Dubbed 'the greatest reggae show on Earth', the event is set to take place from July 16-18, with an amazing line-up and plethora of superstar talent.

Pepsi Cola has long been associated with the high-calibre event, and with music and entertainment in general. According to Mitchell Watson, marketing manager at Pepsi Cola Jamaica, the company is pleased to throw its support behind Reggae Sumfest for yet another year.

"Pepsi Cola is known for our great love and association with music on a global scale. It is a pleasure to be a part of Jamaica's own Reggae Sumfest for another year. This year, we intend to overlay our Pepsi music platform on the event by including a Pepsi Refresh hour, that will feature young, hip and hot artistes,"explained Watson.

Pepsi Cola, over the years, has forged an amazing partnership with Summerfest Productions, adding great value, quality products and its own entertainment to the event each year. As part of the entertainment package for Reggae Sumfest this year, as further explained by Watson, the beverage manufacturer will be allotted a 45-minute slot on Reggae Sumfest International Night 2 on July 18. Within this allotted time, the company will showcase performances from the talent selected as part of its Pepsi Refresh Tour parties - Chi Ching Ching, Kalado, Zagga, Denyque, Ikaya, and Raine Seville.

The Pepsi Refresh Tour, launched in early May, is a series of inclusive parties that the beverage company will be hosting for its loyal consumers.

In addition to the Pepsi Refresh Hour at Reggae Sumfest, the brand will be hosting a few lucky loyal consumers at the event, who would have won tickets as part of the Pepsi Refresh Tour promotions, leading up to the festival. Persons are encouraged to try their luck now by visiting the brand's Facebook page.