Sun | Apr 23, 2017

Smirnoff on board for MAPS event tomorrow

Published:Saturday | June 20, 2015 | 6:00 AM

For any event, the total experience is what sets it apart, and Smirnoff is well known the world over for creating amazing and unforgettable party experiences.

The brand has joined forces with the MAPS (Music and Pool Series) team to deliver a memorable time for all who attend tomorrow, when the Rockfort Mineral Bath will be transformed into an Atlantis water park.

MAPS is new to the party circuit - celebrating its first anniversary with this event - but has carved out a place for the event on the social calendar for thousands. "It is one of the hottest parties out there," said Paul Desouza, a patron at the last event held at the Marbella Hotel in Red Hills.

perfect fit

According to Ellisse Campbell, assistant brand manager for Smirnoff, MAPS is the perfect fit for their brand. "We are excited to be a part of MAPS. The event reflects the Smirnoff brand and the experience it has been known to deliver. We are looking to convey to consumers that 'Smirnoff is exclusively for everybody' and through this partnership, we feel we will be able to do so," said Campbell.

MAPS is hosted by a group of five young promoters: Kory Dixon, Kareem Mullings, Stephanie Smith, Cadim Mullings and Curtis Johnson, who have been creating waves since the first staging last February. The event has been well supported by popular personalities like Christopher Martin, Beenie Man, Leftside, Denyque and producer Notnice.

With Smirnoff on board bringing its witty, fun and high energy to the event, the anticipation and excitement is mounting.

"As the number-one vodka brand in the world, we want to give consumers the total Smirnoff experience in every event that we are a part of. We encourage patrons to come out and take advantage of the many mixes that will be available, while partying and drinking responsibly," said Campbell.

Admission is $2,000 pre-sold, $3,000 general and at the gate, and VIP $3,500. The event begins at midnight., and patrons are encouraged to come out early and enjoy Smirnoff inclusive mixes all day.