Digicel’s ‘Fun’ Route a Big Hit with 5K’ers
Adding a new twist to the traditional 5K run/walk event, Digicel's Imagine 5K event introduced a 'fun' route for participants who wanted to support the cause in a different way.
Of the more than 10,600 registered participants in the race, over 2,000 signed up for the new 'fun' route, which was an obstacle course filled with fun zones, including a maze, tyre drills, hurdles, a pendulum 'pillow fight', paint and a giant slip and slide. The 'fun' route, which kicked off at 7:30 p.m., even saw participants who finished the walk and run races early clamouring to join in on the excitement.
Suzan Henry Thompson, who did the race with her seven-year-old daughter, Evan Thompson, was amazed by the experience, saying, "I've done a lot of the road races in the past but this time I was entering with my daughter so I decided to run the fun route. It was really a lot of fun and the two of us enjoyed the race from start to finish!" Both Suzan and her daughter have intellectual disabilities and participated in the race to support the cause.
slip and slide
Jereen McDonald, a secretary at the University Hospital of the West Indies, also shared, "When I heard that Digicel was having a fun route, I thought that this was something new that I would definitely want to try, and trust me, it was amazing - especially the slip and slide with the paint."
Kamal Powell, senior sponsorship and development manager at Digicel, said, "The 5K culture in Jamaica has really skyrocketed into something big and we wanted to add to that experience. We've gotten excellent feedback from participants so we're very happy that the fun route was well received and enjoyed."