Thu | Nov 15, 2018

Dre Island seeks strong footing locally

Published:Sunday | December 6, 2015 | 12:00 AMCurtis Campbell
Toni Ann Reid (left) Assistant Brand Manager Red Stripe, Nanda Dukharan Brand PR Manager and Teika Samuda (right) welcome performer Dre Island to the Jamaica Beer Festival, recently.
Dre Island

Noted as one of the youngsters to watch out for in the ongoing reggae revival movement, reggae artiste Dre Island is looking to use this festive season to cement his status in the local music industry. The artiste, who already has a strong online presence and has raked up millions of views for his music videos, is yet to make his name a household one on the local scene.

Recording artiste Assassin recently told members of the media that artistes needed a body of work as an accessory in order to build a solid fan-base, hence the production of his upcoming album titled The Theory of Reggaetivity. Apparently harnessing the same school of thought, Dre Island recently completed projects - Now I Rise and the M16 - which can be purchased on iTunes as he now seeks to reach the masses with his body of work.

Aside from releasing recorded material, the next natural step in the process of becoming a household name is to connect with fans through live appearances, and Dre Island and his management team are already embarking on that journey in the form of an upcoming reggae concert titled Dre Island Live. The concert will take place on December 12 and will also feature live music from reggae band Jah Kingdom Warriors.

Dre Island told The Sunday Gleaner that the opportunity to perform for a Jamaican audience is both groundbreaking and humbling for his brand.

"For I and I, that's a grateful experience, a humbling experience for I an I. It will also be a historical moment for I, which I am looking forward to, seeing as it's the first time ever I will be performing in Jamaica and doing a show with my band. Jamaica is my home, you know. it's only fair, and it's only out of my love for my people and my immediate family here in Kingston, St Andrew," Dre Island said.

Despite getting major respect from fans overseas before being detected on the Jamaican radar, the artiste says that he had the backing from persons within his immediate circle in Kingston.

"These people at home encouraged me, motivated me, inspired me, and supported me before anybody else saw Dre Island in other countries," he said.

Outside of his vocal abilities, the artiste plays several instruments, including the piano, and also dabbles in production. He says patrons who turn out at Dre Island Live on December 12 will be exposed to top-quality reggae music with strong content.

"One can expect a night filled with musical messages, a night filled with a life affair, whether it's relationships, war, all the elements surrounding everything of life and what makes life," he told The Sunday Gleaner.

The entry fee for Dre Island Live is $1,000, and the show will commence at 9 p.m. at Nanook, located at 20 Burlington Avenue.