Big screen move for Marley Group
The Marley family has extended the reach of their brand further into the film industry by launching Tuff Gong Pictures. The latest arm of the Bob Marley Group of Companies was launched at the Bob Marley Museum last Tuesday, as plans for the celebrations of the late reggae legend's 71st birthday were announced.
Although the company, which was line producer of the film Destiny, has been in operation unofficially since the 1990s, the decision to have an official launch was not made until last year.
According to Marie Bruce, general manager of the Bob Marley Group of Companies, it was only a matter of time.
"Tuff Gong Pictures was always in the plans and inevitable," she explained. "The ultimate goal of Tuff Gong Pictures is to develop cultural content that aligns with the brand and Rastafarian culture."
She also pointed out that the success of Destiny impacted the decision to officially launch Tuff Gong Pictures, as it served as a reinforcement of the company's vision.
The film and television production unit will offer video equipment rental to both local and foreign clients, as well as provide production services such as finding film locations, production office spaces, crew and line producing.
Bruce told The Sunday Gleaner that operations within Tuff Gong Pictures have begun and revealed that by 2018, the company will switch focus to content development.
Plans to mark the 71st birthday of Marley include a day of activities on February 6, to begin at 6:30 a.m. A ceremony to include Nyabinghi drumming, the release of doves and sounding of the abeng will take place at the Bob Marley Museum.
The day's other activities will also include symposiums, as well as a concert, which will feature the 71st birthday celebrations ambassadors Iba Mahr, Jesse Royal and Kelissa, as well as members of Marley: The Next Generation.
Digicel has partnered with the Marley family once more to host the annual Bob Marley Tribute Concert, set for February 7 at Sabina Park.
Red Stripe will also get in on the celebrations by launching a commemorative bottle for the month of February, which will bear the phrase 'Gong 71' in honour of Marley.