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MoBay to embrace Reggae Month Carnival

Published:Tuesday | January 26, 2016 | 12:00 AMOkoye Henry
Paul Campbell in a scene from ‘Heart of Summer’.
Dennis Brown

Western Bureau:

In a move aimed at highlighting another side of Jamaica to the world, the Ras Astor Black-led, Bob Arts TV has organised an ambitious entertainment project dubbed, the inaugural Montego Bay Reggae Month Carnival, which will unfold during the month of February.

Black, who is quite excited about the project, told The Gleaner that the event will not only be a platform for reggae artistes, but also an opportunity for local actors, composers, producers, and artisans to promote their respective crafts to the rest of the world. According to Black, the carnival will be primarily targeting tourists vacationing in the island during that month. The hope is to convert them to die-hard fans of authentic reggae, instead of those 'reggae-esque' songs which are being promoted in other countries.

"If you notice, there is no live music happening in and around Montego Bay, so now we have a chance to attract visitors for Reggae Month, to come and hear authentic reggae music in our town," said Black in explaining the vision behind the project. "So now, we can endorse reggae music and do our presentation to a vast amount of people vacationing, so that whenever they go back home, they will then be able to download our music from online music stores such as iTunes and CD Baby."




Black further said that the event would also act as a way of getting tourists to step out of the all-inclusive hotels to interact with locals, visit venues and experience other aspects of Jamaica.

"In addition, proceeds from the Tuesday night events at Pier One will be going towards the music and photography clubs at Cornwall College," said Black, who is a past student of the all-boy institution.

Montego Bay Reggae Month Carnival will be held at various locations in and around the second city such as the Montego Bay Fishing Beach, DonWay Stage, Magaritaville MoBay, Musiq at Pork Pit, The Gloucestershire Hotel and Pier One.

The broad range of activities to be featured will include Reggae Music Expo, nights of Paul Campbell films and workshops, concerts in schools, Bob Marley and Dennis Brown birthday celebrations, Reggae in the Sun concerts, Rastafari Nyah Binghi Sounds, Intellectual Property Edutainment and Seminars.

Also planned is the online edutainment marketing, reggae app edutainment, show business workshops, smart phone video production workshops and much more.