Sun | Sep 24, 2017

Everything purple for CFW 2016

Published:Wednesday | June 15, 2016 | 6:00 AM
Dr Sanneta Myrie (left) is engaged in conversation with Pulse's Kingsley Cooper during yesterday's Caribbean Fashion Week launch.
Pulse's new sensation, Alicia Burke.
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While deeply saddened by the passing of legendary music, style and sex icon Prince, fashion director of Pulse, Romae Gordon, was positively bursting with excitement to announce this year's entertainment package at yesterday's launch of Caribbean FashionWeek.

"Dearly beloved," she began, "we are gathered here today to get through this thing called life." Many at the press conference were able to complete the statement with her, a testament to the musician's heavy influence.

The most exciting part of this year's package seems to be in the entertainment. Headlining the concert night of the event will be Morris Day & The Time. The group has been famously immortalised, with Morris Day as the antagonist to Prince's iconic character The Kid in the film Purple Rain.

In recognition of the recently deceased superstar, the running theme throughout the week's events will pay homage to Prince, starting with the Purple edition of Pepperseed tonight.

Pulse CEO Safia Cooper promised that each night will carry a different but notable theme, and was tight-lipped about the details, to maintain intrigue. This year, they are bringing it back home with the fashion shows and after parties taking place in the Villa Ronai complex, Stony Hill, St Andrew.

All eyes will be on new Pulse sensation, Alicia Burke, who recently returned from successfully establishing herself as supermodel potential in a near record time. Only a month into her international career, Burke booked a 12-page single girl spread in Vogue, reminiscent of the inimitable Nadine Willis, who was snatched for jobs just two weeks into her own international career. Her quick success will be celebrated and properly recognised as she, alongside the similarly impressive Pulse cover girl, Francine James.

 

NO CUBAN EQUIVALENT

 

"Cuba certainly doesn't have a fashion week, or a Pulse for that matter," Jason Hall quipped during the CFW press conference, noting that events such as Caribbean FashionWeek are a critical part of our cultural mix, and essential in highlighting how Caribbean FashionWeek itself has become a regional attraction.

With a combination of music, fashion and food, Hall ventured to call Caribbean FashionWeek an experience and not just a fashion show. The deputy director of the Jamaica Tourist Board responsible for cruises, events and attractions dropped words like "volun-tourism" (volunteerism and tourism), 'b-leisure' (business and pleasure) and the potential of tapping into the globally sensitive millennial mind and encouraging travel.

Kingsley Cooper made sure to mention Skkan Media and the importance of their presence in keeping the events of the week, highlighting the essential social media audience, in another nod at the Internet-dependent, millennial audience.