Miss Universe Jamaica Launched
Mark McDermoth, national co-director of the Miss Universe Jamaica Beauty Fashion and Wellness Pageant, assured The Gleaner, at the pageant's recent media launch, held at the Jamaica Pegasus Hotel, that this bevy of beauties is a "strong group" and that the nation is in for an amazing show.
"We are back!" declared McDermoth. "Last year was admittedly, as Karl (Williams) calls it 'annus horribilis'," he joked. "But we're going to make a real comeback this year. We went far-a-field to recruit, and we believe that we have found girls that are world-class," he said.
In an effort to spread the reach of the pageant beyond the Corporate Area, national directors Mark McDermoth and Karl Williams have included the winners of the island's regional pageants. Three pre-selected finalists of Miss Universe Jamaica 2016 are Isabel Dalley, Miss Universe Northwest 2016, Candace McLeod, Miss Universe Northeast 2016 and Liane Chung, Miss Universe East 2016. Twenty other females will be vying for the crown on August 27 at the Jamaica Pegasus.
Reiterating the organisation's attempt to regain it's glory, McDermoth revealed that media and communications veteran Fae Ellington is on board as a voice and speech coach for the contestants "to make sure that our title winner becomes a media dynamite," he told The Gleaner. "We are aiming for excellence; the bar is up there. We're looking for an amazing title winner. That's what we're looking for."
"We share a common goal," Joshua Doyle, country manager of Unilever Jamaica told The Gleaner, "and it's two-fold - looking and feeling good, and promoting social good."
Unilever Jamaica, has endorsed the Miss Universe Jamaica pageant, as distributor of Tresemme, Lux and St Ives, some of the major brands supporting the highly anticipated handing over of the crown.
"As marketers, our job is to generate scales and generate relevance. said Doyle, during the media launch.
"This pageant has managed to build a population of role models who remain relevant for a long time," said Doyle to the audience. He concluded expressing gratitude to the Miss Universe Jamaica organisation for producing a population of role models for young girls to look up to.
Sponsors will be showing their support of the pageant, giving the public the opportunity to crown their own queens through social media competitions.
"The Gleaner, will host a People's Choice competition, allowing the people to be part of the process," Terry Wilson, assistant marketing manager of The Gleaner, said in her address during the media launch, but reminded that the outcome of this vote would not impact the final decision in the pageant.
Lyshon Davis, also indicated that Lasco iCool would also be hosting a social media competition of the swimsuit variety, also not affecting the final decision.
Other main sponsors of Miss Universe Jamaica 2016 include JetBlue, Lasoy, Curves, RJR, Panache Magazine, Polka Dots Swimwear, Knutsford Express, ARRC Media, All Signs Limited and Spartan Health Club.