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High Vibes planned for Montego Bay in September

Published:Friday | July 22, 2016 | 7:00 AM
A Rastafarian man attends the April 19, 2016 march in commemoration of Haile Selassie I's visit to Jamaica 50 years ago.
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If all goes as planned, Jamaica will welcome the inaugural High Vibes Roots & Reggae Festival, the first of its kind in the Caribbean, at the Aqueduct in Montego Bay on September 3 and 4. The two-day festival promises to deliver an exciting weekend celebrating Rastafarian culture, roots and reggae, featuring first class music events and stage shows alongside a vendor exhibition, delectable culinary experience and the very finest cannabis.

According to Douglas Gordon of High Vibes Jamaica, the island's marijuana laws are finally being amended and have been relaxed in a number of areas.

 

New avenues

 

"These changes have opened up new avenues for us to create events that will attract many people who identify and embrace the Jamaican and Rastafarian culture," Gordon said.

"High Vibes Roots Reggae Festival goes beyond a live music experience; it will certainly be entertaining, but it will also be educational, as we want to share all aspects of Rastafarian culture and not limit our showcase to just the music.

 

Ultimate experience

 

"We want to share the food, craftsmanship and the basic knowledge about Jamaican culture for the patrons to get an ultimate festival experience, in the heart of reggae music." Gordon explained.

There will be a limit to the number of booths in each line of business to maximise the benefit to the exhibitors and patrons. Therefore, exhibition packages, sponsorship opportunities and partnerships will be tailored to meet business objectives and budget.