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Conscious Reggae Singer Rated R, Emerges As Rad Dixon

Published:Sunday | November 6, 2016 | 12:00 AMCarolyn Sinclair
Rad Dixon
Rad Dixon

What's in a name? For many, the answer is nothing. If it sounds good and cute, as seen in the case of some 21st-century parents, seeking to name their children, then run with it.

Selecting a name can determine a lot for an individual entering the working world, and in the case of entertainers, a stage name can determine how well they do in the highly competitive industry.

In the case of reggae singer Radcliffe Dixon, after more than 20 years in the music business, he learnt this lesson, which led him into a baptism of self-realisation, forcing him to surrender to reality and cut ties with the name, Rated R, resurrecting as Rad Dixon.

"I changed my name earlier this year after realising that all of my interviews ended up sounding the same way. Interviewers kept asking me why the name Rated R? And I found myself giving the same answer," said Dixon.

"I also found that when persons saw the name on posters, the impression they got was of something lewd or negative," he added.

Behavioural specialists say your name could determine your success, your standing at works and even how people perceive you.

Your name has a great influence on how you are perceived by others. Some persons will go as far as to carefully choose one of their middle names, rather than their first names, in an effort to get better responses from individuals, says behaviour analyst Kimeisha Chambers.

"Whatever your name represents, sounds like or indicates, people then assign those characteristics to who you are and then come to a perception as to who you are," says Chambers.

In the case of Dixon, whose mother, a Christian woman, was the executive producer of his first 45, and who he says is a source of strength and motivation for him, a name change might be a welcome change.

One is left to wonder what inspired a Rastafarian man, who took the faith seriously, fresh out of high school over 20 years ago, and who says he is all about righteousness, to name himself Rated R.

Dixon simply sees it as him choosing a name that was an abbreviated version of how he wanted to be seen by his fans, Rated R for 'righteous'.

Dixon declares himself in songs like Jah is the Master, reminding listeners that, "as mighty as you think you are or as inferior as you might be, there is no one greater than Haile Selassie", and in the song, Style, where he announces, "I've got style, I've got peace like a river, but not because mi humble you can jump inna mi face".

Dixon, who is looking forward to taking his passion for music and delivering righteous music to the world, is no stranger to the up side and down side of the industry as he has had his share of experiences with sly producers and promoters delivering empty promises. However, he intends to forge on as he sings in his song Jah Army, saying: "We are soldiers/the more they fight I the stronger I get/on the evilous workers, I have no more time to waste".

A 20-year music veteran and Manchester native who migrated to the US to be with his family and to seek out opportunities for his craft, Dixon says he has a lot to share and plans to do so with a 14-song album set for release this month.