Thu | Sep 21, 2017

Bacardi goes eco-friendly for Major Lazer

Published:Wednesday | December 21, 2016 | 12:00 AM
Former Miss Jamaica Sanya Hughes (left) and her sister Ysabelle, show off the Bacardi 'Green' Cups at the Major Lazer and Friends concert, recently held at the Mas Camp.

For the recently staged Major Lazer and Friends EDM event, title sponsor Bacardi rolled out an environmentally friendly campaign that patrons were able to appreciate. The company introduced a line of premium cold drink cups, made entirely from plants. The Greenware is made from IngeoTM biopolymer and is 100 per cent compostable.

Greenware is made in the USA by Fabri-Kal, a family-owned eco and performance-packaging leader. Fabri-Kal, headquartered in Kalamazoo, Michigan, uses plant sources that are domestically grown and annually renewable.

According to Kamal Bankay, promoter of the event, he is happy to know that they were able to play their part in keeping the environment safe by using these products.

"This is an amazing venture and one that must be commended. I encourage all party promoters and sponsors to utilise environmentally friendly products as best they can. Bacardi created a first at the Major Lazer event, for Jamaica, and I hope it is a trend that sticks!" Bankay said.

Senator Matthew Samuda, a strong proponent for the ban of plastic products in Jamaica, was very encouraged by this.

"All Jamaicans have a duty to protect the environment. The greater the influence of that Jamaican, the greater the responsibility. Our entertainers and promoters have a profound effect on the thinking of the Jamaican society. Promoters like Kamal Bankay lead that bunch, and I am heartened to know that in promotion of the Major Lazer Concert, he and his sponsor, Bacardi, have chosen to lead the way with a conscious act to reduce our negative impact on the environment. Well done!" the senator said.

Greenware products are uniquely designed for today's on-the-go lifestyles and offer the quality features people are looking for. Its durable material, has no odour transfer and is light, and was ideal for patrons at the Major Lazer event on December 16 at the Mas Camp.