Sat | Sep 23, 2017

Black Mattic ahead of time with his music

Published:Monday | March 13, 2017 | 3:00 AM
Black Mattic

For the past two weeks, Black Mattic's phone line has been ringing off the hook. And the reason is quite inexplicable.

The Nokia 3310 is one of the most-loved cell phones of all time.

So, when news began to circulate about the return of Nokia 3310 recently, fans and close friends of the Kingston-based artiste became puzzled. In July 2016, the singjay released a single titled 3310 Rock.

The Nokia 3310 is known for its swappable faces, everlasting battery life, overall durability and affordability. And snake. The new device is very cute and is a sleek, updated version of the original. HMD Global, the Finnish company that owns the rights to Nokia's phone branding licensing for the next decade, retained the keypad buttons and the general shape of the old device. On the back, we see a camera. The new phone has a colour display.

In the track, Black Mattic compared the different dances and lifestyles between now and back when the cell phone was released, hence the name 3310 Rock. It carries an uptempo beat, which was produced by OGE Beats and mixed and mastered by him. The song will also be on his upcoming album titled Press Play, which is set to be released in August.

The concurrence has led many to think that the artiste either had some inside knowledge of Nokia's future plans in making reference to the return of the much-loved handset. Or was he acting on a telepathic communication between himself and the universe?

PURE COINCIDENCE

Black Mattic was very coy about the issue in a recent press release.

"It can be pure coincidence. I don't really have much to say, honestly."

One of Black Mattic's personal mantra is to daydream, plan, take action and recycle that method until success is achieved.

"Metaphysics all day; I always try to be in tune with the universe. This is an open secret to success."

His singles 3310 Rock, along with Be Like Us and Hero Dance - which features social media enigma Facebook Hero and controversial dancer Marvin Di Beast - continues to gain much traction.

Although all three songs are enjoying significant airplay both locally and internationally, the popularity of 3310 Rock has skyrocketed throughout Asia and Europe to the point where schools across Europe are using the song in their dance lessons.