Wed | Jan 24, 2018

BATV seals exclusive contract with Yello

Published:Wednesday | May 17, 2017 | 12:00 AM
From left: Collin Francis, CEO, Yello Media Jamaica; Denzie Stephenson, general manager, Business Access Television; Ayanna Kirton, marketing manager, Yello Media Jamaica; and Garth Walker, managing director, Business Access Television, at the signing of an exclusive contract between BATV and Yello Media Jamaica at Yello’s head office, recently.

Business-oriented cable channel Business Access Television (BATV) recently sealed an exclusive partnership with Yello Media Jamaica as an exclusive seller of BATV's suite of products, at the Yello head office.

BATV is currently testing in Barbados and Trinidad and Tobago, with roll-out plans for the rest of the Caribbean later this year. The channel airs on FLOW 145/185 and Digicel Play Channel 45.

The partnership will see Yello Media Group's team of advertising sales consultants now selling Wealth Magazine and BATV's full portfolio of products and services to businesses. The products range from BATV-sponsored programmes, TV spot buys, TV ad production, video production and magazine advertising.

This deal comes on the heels of Yello Media Jamaica unveiling a major company rebranding. The company is ecstatic to be partnering with BATV. The deal to expand the company's advertising solutions portfolio is part of the company's strategic direction to establish Yello Media Jamaica as a full-service media entity within the region.


"At Yello, we are always looking for ways to provide innovative advertising solutions that connect businesses to the right audience. We recognise that businesses are looking for a knowledgeable partner that can provide advertising solutions across multiple channels. The quality and targeted nature of BATV's advertising solutions, complemented with our sales consultants' industry knowledge and expertise, makes this partnership effective in servicing the needs of the SME sector," said Collin Francis, CEO, Yello Media Jamaica.

The sale teams of both companies have undergone extensive product training to equip themselves with the Knowledge required to effectively advise businesses on the best advertising mix to achieve business objectives.

"We pride ourselves on having some of the best and most knowledgeable advertising consultants and digital experts that understand industry trends, business needs and strategies for business growth and profitability. Our portfolio of print and digital advertising solutions have now expanded to include television, which broadens the spectrum and reach that our advertisers will have to local audiences," Francis said.