Fri | Nov 27, 2020

'Slow Whine' enters Jamaican market with six-night festival

Published:Friday | July 28, 2017 | 12:00 AM
Merritone’s Monte Blake
Patrons attending an entertainment's event recently.

It is well known that dancehall has always clashed with its corporate sponsors. At one point, there was an impasse where certain acts were banned from performing at events in which a coalition of sponsors had invested their dollars. Up to last week, there was much discussion when a major sound clash had to be governed by certain rules in order to make it more marketable to sponsors.

Hence, it is a major landmark for the genre when one company decides to manufacture and name an adult beverage in its honour, as House of Dancehall's 'Slow Whine' enters the Jamaican marketplace without being shy about its target market.

"House of Dancehall Slow Whine, to us, represents the fun, sexy, sensual and even naughty side of dancehall that we are delivering tastefully, with the pun intended," said Keecha Gooch, COO of the Whirlwind Group, owners of the beverage line. "We are proud to have it manufactured in Jamaica and that is why we chose to launch it with a festival highlighting the best of our music," Gooch added.

Events such as the free Street Dance with Merritone and Alonzo Hawk at the Company's 6 Cargill Avenue headquarters, next Independence Sunday and the Tribute to House of Leo with Nuclear Exodus and Metromedia on Thursday, August 3, should provide some fun and quality music all for free to the females.

Tongues are also wagging about the Original Dancehall Queen-hosted, Sex and Dancehall discussion, which will close out the event on Tuesday, August 8, where the face of Slow Whine will be announced from a contest set for August 5 at the same venue.

Inner City Dub on Monday, August 7 and a Battle of three cities - Portmore, Kingston and Montego Bay - sound clash, completes the calendar of events to signify House of Dancehall Slow Whine's entry into the marketplace.