Sat | Sep 22, 2018

‘Yello’ treasure hunt ends with grand prize draw

Published:Saturday | December 2, 2017 | 12:00 AM
Ayanna Kirton, Yello marketing manager, reads the winning name from a strip of paper.
Digital content specialist, Joel Nomdarkham, at the Find Yello Treasure grand prize draw, on November 29, 2017.

Yello Media Jamaica, recently ended its Find Yello Treasure Hunt Promotion with a grand draw at the company's office on Constant Spring Road. This brings to a close, six weeks of promotion including the Yello Street Blitz activity, which saw brand ambassadors on an islandwide tour stopping in Mandeville, Ocho Rios, Montego Bay and Kingston, to encourage users to download the Find Yello mobile app and enter the competition.

The grand prize draw extended the digital aspect of the campaign being utilised by Yello Jamaica, as it was broadcast live via Yello's Facebook page with over 300 live viewers. At 5:05 p.m., Marketing Manager Ayanna Kirton dipped into the Find Yello tote bag and selected the grand prize winner, Chevant Hamilton.

"Over the past six weeks, we've had daily winners who have gone home with prizes including $10,000 gift certificates from our Yello partners. This has never been done before. With Yello, everyone wins, but we wanted to do something that was truly amazing and so the grand prize winner is getting the opportunity of a lifetime to see an English PremierLleague match, all expenses paid," said an excited Kirton.

Yello Jamaica's sponsor partners have provided $10,000 gift certificates to their respective businesses including; Lucky Dollar Furniture Store, Adam and Eve Day Spa, Dolphin Cove, Sun Island, Knutsford Express, Fit Farm, Bridget Sandals, Avis Car Rentals, Musgrave Pharmacy, Usain Bolt's Tracks and Records, REVE Jewelry, National Bakery, Auto Spa, Yaaman Adventure Park, Brooklyn Supermarket, Craft Cottage and Rubis.


No ordinary prize


"With other promotions, winning a weekly prize is no big deal, because it's usually something small, not so with Yello. Thanks to our amazing advertisers we have been able to provide our winners with amazing goods, services and experiences. The winners really struck gold with our treasure hunt," explained Kirton.

Persistence reaps success apparently, as the grand prize winner, Chevant Hamilton, was also a daily winner. He claimed his first prize early in the competition on October 27, after learning about it online. Other daily winners were; Steve Lawson, Jhenile Brooks, Christopher Smith, Kerone Edwards, Sam-Wayne Wilson, Jermaine Lee, Terreena Foster, Khadeejah Henry, Duane Morgan, Norris Johnson, Nicolette Hunt, Toshiba Alexander, Tresa McPherson and Natalie Ross.

The Find Yello Treasure Hunt saw app users answering trivia based on daily themes; Made in Jamaica Monday, Travel Tuesday, Wellness Wednesday, Adventure Thursday and Foodie Friday.

In order to win prizes, participants had to identify the company in question, find their profile on the Find Yello app, upload a screenshot of the correct clue and email the answer to Lucky winner Chevant Hamilton and a friend will jet off to see an English Premier League match in February 2018.