Fri | Oct 19, 2018

4:44 influences new Jay Z clothing line

Published:Saturday | December 23, 2017 | 12:00 AM
File Jay Z

Jay Z has launched his own clothing line. The 48-year-old rapper has teamed up with streetwear designers at Fear of God to create a new clothing line - inspired by his 4:44 album - with the collection going on sale at the luxury boutique Maxfield in Los Angeles this week Thursday.

The launch was staged hours before Jay concluded the North American leg of his 4:44 Tour at Los Angeles' The Forum. The clothing line features several references to the Bible verse John 4:44.

One example of the religious links - which encompasses the themes of Jay's 4:44 album - reads: "A prophet is without honour in his own country."

The New York-born rap star has previously made a successful foray into the fashion industry, having co-founded the Rocawear clothing brand back in 1999. And Fear of God founder Jerry Lorenzo has revealed that Jay took an active interest in the development of the new clothing line.

He told Vogue magazine: "From the wristbands and bandanas to the proportions, we wanted to modernise Jay's approach and contribution to fashion through our lens.

"Jay gave us feedback and direction along the way. He's a true artist in every sense of the word."