Tue | Dec 11, 2018

Nostalgia fuelled Yush - The ultimate oldies but goodies party

Published:Wednesday | December 27, 2017 | 12:00 AMStephanie Lyew
From left: Chanelle Campbell, Brittany Williams, Lexie Royal, and Treya Picking at Yush 2017.
Model, Tiffany is dressed for the 90s in velvet pants and converse at Yush 2017.
Wendy Wallace, financial adviser at Sagicor, strikes a pose at Yush 2017.
From left: Sisters Janeille and Phillipa Hogarth have been loyal patrons of Yush since the beginning.
Safia Cooper kept her style simple and sleek for Yush.
From left: Tiffany Waugh, Trisha Wong, Rushell Bennett and Shanelle Upfield made a girls night out of Christmas Eve.
Dj Nicco in action at Yush 2017.
Jheanelle Smith takes advantage of the photo booth fun at Yush 2017.

From the looks of the Christmas Eve staging of Yush, anyone could logically conclude that the crowd was predominantly made up of females in their late 20s. And although not many in attendance attempted to dress in accordance the era that the party has been representing since 2003, all were of music from the 90s.

Especially in a time of growing choices for young people and when the Christmas calendar is filled with top-ranking, skanking parties, it was more than an impressive turnout. The Sabina Park field filled up from as early as 11 p.m., and it is the first time that Yush was being hosted at the venue.

The nostalgia-fuelled mixed-drink-inclusive event consistently attracts hundreds of party patrons. But aside from patron support, what makes Yush a successful throwback event?

Following the event's 14-year-old attitude of 'no long talking', Scott Dunn, Dream Entertainment director and a promoter for Yush, explained that the event has been the "favourite '90s music event" for partygoers since its introduction to the scene.

Dunn told The Gleaner, "Yush uses a similar formula as most events: nice venues, good drinks, a safe environment, but especially the music, because '90s lovers come to a party like Yush to 'bruk out'."

The good mix of the elements also includes exceptional and friendly service of the staff, providing hassle-free entry.

The cricket field boasted a large a dance floor located in the centre, signature Yush photo booth, and easily accessible bars and food kiosks.

It featured the vibrant selections from Silver Hawk, DJ Nicco, Coppershot's DJ Marc Chin and Cutty, and Bass Odyssey who all can confidently say they have been able to give more than introductions, elaborate dubplates and archived material at events for over 10 years.

From the warm-up segment, the crowd began to rock, but up to 2 a.m., the main show did not seem to kick off. Mercifully, the selectors dodged the disco bullet save for a few Bee Gees (actually hits from the 1970s) to close the night.

The selectors had two rotations before switching from the '90s, starting with Bass Odyssey who handed over the reins to DJ Nicco, continuing the high energy by changing the course with strictly hits from the 2000s.

The modern mix master spun a few pop hits such as I Gotta Feeling by Black Eyed Peas and the 2013 crazy pop dance tune, PSY's Gangnam Style before asking the audience where the 2000s start and end.

For a few minutes, the patrons seemed to be more focused on Wray and Nephew drink mixes than that of the disc jockeys, but DJ Nicco's signature selection of adding different sounds successfully served to shift the mood.

He managed to regain momentum slowly and gyrating females stepped up to the plate, several doing their best dance to the disc jockey's lengthened tease of Sister Nancy's Bam Bam and the 2017 sampled release, Shake Your Bam Bam by RDX. DJ Nicco soon had both young and old showing their best Bogle moves in and around the field. Non-stop playing of only dancehall's biggest hits was worth the ticket price.

Patrons were given the best of 2000s but still missed more sing-along old souls and dance tracks such as the 1992 hit, Macarena and Sugarhill Gang's Jump On It.

Yush no doubt offers an attractive vibe that cannot simply be measured by patron numbers alone - but the entire package.