Insurance in death, royalties, community in life - JAVAA provides tangible, intangible member benefits
As the Jamaica Association of Vintage Artistes and Affiliates (JAVAA) turns the corner into its 15th year, chairman Frankie Campbell identifies the death insurance benefit - $500,000 for persons under 65 years old and $250,000 for those between 65 and 80 - as one of the organisation's major member benefits. "That goes a long way towards burying you, in Jamaica," Campbell said.
However, there are also benefits for the living, both what they can see and spend in the form of money their work has generated - which some persons did not know of before - and the joy of communing with their peers at the organisation's meetings. Joy Fairclough, Entertainment Administrator, told The Sunday Gleaner, that her Joy Music, along with JAVAA, "give advice on how to develop administration so they can get royalties." Campbell added that the money is a very welcome surprise "for people doing songs 40, 50 years ago who did not get anything."
"Joy has identified and collected money for people who did not know they would get a cent."
The organisation's concerts were once its biggest revenue source. However, there has been significant decline, from a high of four annually to one each year. Still, JAVAA takes credit for contributing to reviving or maintaining the careers of its performing members. Plus, there is the matter of continuing to work on what they do, JAVAA artistic director, Orville 'Bagga' Case, saying "it keeps people active and honing their craft."
Now, Campbell said, "we want to take the music to the young people", that method of music education more effective than simply telling them about it. "We want to do that education part in 2018," he said, crediting the JCDC for its role in education about Jamaican music.