Mon | Dec 17, 2018

Styleweek Jamaica '18 to unveil Global Trends

Published:Sunday | May 6, 2018 | 12:00 AM
Saint marquee star Tami Williams closed the Giambattista Valli Couture show in January in this show-stopping number.
Jonny Brown hit the runway for Coach in January.

With the tag line 'The World's Iriest Fashionweek in the Caribbean's Trendiest City', Styleweek Jamaica has developed a reputation as the platform for the hottest designers and prestigious Jamaican supermodels. The prestige of the event is bolstered by the presence of an enviable list of international media (think Forbes, Italian Vogue, American Vogue, Harper's Bazaar, Allur, et al), and the event's organisers, Saint International, has ensured that this year's will be the most thrilling edition yet.

Styleweek 2018 will be anchored by Saint's globe-trotting roster of supermodels who will be back on The Rock to showcase looks for Spring-Summer 2019 at a series of glamorous events running from Wednesday May 16 to Sunday May 20. The Kingston-staged event will have designers jetting in from Paris, Guadeloupe, Colombia, Canada, Texas, New York, Los Angeles, and London to showcase alongside an edited cast of Jamaica's best designers.


History-making cast of top models


Jamaica's top models from Saint International have been making head-turning appearances in recent advertising campaigns for iconic fashion brands such as Balmain, Polo Ralph Lauren, Balenciaga, and Vivienne Westwood and walking the international runways for the Fall-Winter 2018 collections of influential designers and labels such as Lanvin, Off White, Maison Margiela, Giorgio Armani, Wales Bonner, Michael Kors, Coach, Prada, Valentino, and Dries Van Noten.

With the 18-year old modelling agency founded and operated by Deiwght Peters hailed by Vogue as the region's pre-eminent 'model maker', it's all boxes checked for the most accomplished year.

"We're rolling on a high right now, with the Saint army continuing to make big moves and earn the respect of leading industry brands across the world," an enthused Peters shared. "Our marquee star, Tami Williams, was unveiled as a star of Balmain's Spring-Summer 2018 ad campaign and recently worked with Spanish Vogue twice, and she is making another Chanel appearance soon. She is in Spain as she continues to work with her Spanish clients Zara and Mango."

He added, "Our new face, Haytal Blackwood, was also exclusively booked from Jamaica (by Saint) for the Gucci show in Milan. I have also confirmed her for several other high-profile gigs, which will make her another global sensation from the Saint camp."

Bucking industry norms, the men of Saint have also made major strides, with Brad Allen copping a Polo Ralph Lauren ad campaign. Newcomers Kimali Morgan, Aakesh Henderson, and Jodanne Wellington were booked from Jamaica exclusively for Balenciaga's show in March. Jermaine Downer' star continues to rise with appearances for Vogue Hommes, Man About Town, among others. Starboy Jonny Brown landed an advertising campaign for Nordstrom (launching as a memorable wrap of The New York Times) and doing runway duties for Prada, Coach, Berluti, and Maison Margiela.

The models are slated to walk for an impressive list of designers unveiling womenswear and men's wear at the four StyleWeek events - Posh In Black, French Elan, International Mecca of Style, and Fashion Block. Among them will be Kevin Obrian, Greta Constantine, Caffrey Van Horne, Coco Johnsen, Andrew Ramroop, Courtney Washington, Heather Laine, Spokes Apparel, Neah Lis, Kadian Nicely, Karlene Nina Levy, and TNT Fashions and many more.