Wed | Sep 23, 2020

Hollywood author and entrepreneur to assist disadvantaged young women

Published:Monday | September 24, 2018 | 12:00 AMKeisha Hill/Senior Gleaner Writer
BOOK-Purpose-Awaken and Succeed
Author and PR guru Elvira Guzman (centre) with two fans a the book signing for her motivational book ‘Purpose Awaken and Succeed’.

Hollywood entrepreneur, author and former public relations and branding director for Steve Harvey, Elvira Guzman, is on a mission to help underprivileged young women in Jamaica.

The noted publicist, whose Elvie G PR company is behind major branding and publicity for numerous Hollywood stars, believes that to give back is part of her purpose to pay it forward.

Guzman has reached out to non-governmental organisation Eve for Life, which works extensively with young women who have been abused, suffer from HIV/AIDS, or are teenage mothers. Through donations raised, she will be offering financial assistance to some of the young women as well as tangible gifts.

Her trip to the island is mainly to speak at the CanEx Jamaica Conference in Montego Bay, from September 27 to 29, but she told The Gleaner it is important for her to reach out.

"I am really passionate about giving back. It took a sickness that put me on the brink of death to finally reflect on my life and my purpose," said Guzman.

"All my life I have been working, busy since age 14, when my parents were incarcerated, and I was left to fend for myself. Having gone through that, I believe it is my responsibility to assist some well-deserving young women," said the author of the inspirational book Purpose: Awaken and Succeed.




Guzman will also be giving away select copies of her inspirational book during her time on the island. The book was written to awaken one's inner potential and unlock the purpose of their life, and takes you on a journey towards self-improvement and success.

Guzman, who has a deep love for the island, says the financial donation for these young women will be put towards their education.

"I decided to do this to help, also to inspire young people. While I was in high school, I remember not applying to some colleges because the application fee was too expensive. With the economic challenges in Jamaica, I believe this is a great way to uplift and motivate," added Guzman, who is a graduate of the University of Southern California.