Morgan Heritage shoots video in Africa
Grammy-award winning reggae group Morgan Heritage have released the visuals for their latest single - Africa Jamaica. The highly anticipated music video and collaboration features Diamond Platinumz and Stonebwoy.
The video, which was released over the weekend, has already amassed more than half a million views on YouTube. According to the group, the video pays homage to African culture, and highlights where Jamaica's own colourful way of life comes from. "The video is an exciting fun display of where our culture comes from in Jamaica - the spirit, the dancing and the culture all come from Africa. It truly captures your attention from start to finish," they said, revealing that this was their first video shot on the continent. "Releasing Africa Jamaica - our first video shot in Africa - is a historic moment in our career, that will forever live in our hearts. It was a joy to work with Diamond Platinumz and Stonebwoy - Africa's best from east to west. We love discovering new sounds and making connections through our music, and I believe we are doing just that. We hope the people in Africa and around the world will love the music video."
This is not the first time Morgan Heritage has collaborated with Stonebwoy or Diamond Platinumz. The group first linked up with Diamond Platinumz for the Hallelujah collaboration that garnered over one million YouTube views in the first 24 hours of its release. Speaking on what it was like working with the reggae group again, Diamond says he believes they have created another 'mega-hit'. "It is always a vibe working with my brothers Morgan Heritage. This is our second song together, and I am excited that we have made yet another mega-hit for our fans. Last time we made a world-class hit so you definitely have to watch out for this new video," he said.
Africa Jamaica is the lead single off the group's upcoming album set for release in 2019. Directed by Jordan Hoechlin and Morgan Heritage, the music video was shot in Ghana with scenes from Cape Verde.