Dancehall producer Mr G packages a ‘Culture Box’
The year 2019 is gearing up to be a super busy one for producer and artiste Chad Simpson, aka Mr G. Already, he has hit the track running with a new one-drop rhythm, which he has been inspired to call ‘Culture Box’, and he also has a Tony ‘CD’ Kelly-produced song which is enjoying some traction.
“It is now for me to balance the artiste and the producer, because it looks as if I will be doing more live performances this year, and you know that I can’t neglect the production side of the business,” he told The Gleaner.
Regarding the one-drop project, his first since 2017’s Better Dub, which featured Chris Martin and Romain Virgo’s Leave People Business collab, Mr G said that as soon as he heard the beat the name ‘Culture Box’ came to him, and he stuck with it. Artistes who have voiced on the rhythm include Jesse Royal, Chris Martin, Alaine, Ginjah, Phil Watkis, newcomers Falkon and Rod Pinnock, and Mr G himself. Of course, he believes that all the songs on ‘Culture Box’, which will be out on iTunes later this month, are winners.
Interestingly, however, he disclosed that his mother, whose skills at predicting hit songs are what he calls “excellent”, has named Jesse and Chris’ songs as the big tunes on ‘Culture Box’.
“You notice that I am also on the rhythm, and she didn’t choose my song. Even my nine-year-old son is singing Jesse’s song, and you know that when kids latch on to something, it’s time to stop and take a good listen,” said Mr G, who was in the studio with his two sons.
Simultaneously, Mr G is also in full artiste mode with his new single We And Dem Naffi Deal for Grammy-winning producer Tony Kelly’s ‘Money Season’ rhythm. This song came to life in a roundabout way. Mr G heard Shaggy and Noah Power’s song and was drawn to the rhythm, so after discovering that it was actually a Tony Kelly rhythm, he sought out Kelly, who told him that it was really a rhythm for his artiste Khalia. Mr G persisted, and, once Kelly gave him the green light, he jumped on the rhythm with a song that he knew the producer could not reject.
“I have a great vibe for the song. It is receiving lots of love locally, and even as far abroad as Japan, because Unity Sound over there has already called Tony for the rhythm,” he revealed.
The artiste, who was known in former existence as ‘Goofy’, says that one of his projects this year is ‘Mr G meets Goofy’. He explained that there is a disconnect between the two and that it is only when he is on stage that his younger fans link the songs from his ‘Goofy’ days to Mr G. He has plans to do three medley videos, which, he says, will cement the link.