Tue | Nov 24, 2020

Film industry earns record $2.3 billion this year

Published:Thursday | July 25, 2019 | 12:00 AM
Daniel Craig during the photo call of the latest installment of the James Bond film franchise, currently known as “Bond 25,” in Oracabessa, Jamaica.
Director Cary Joji Fukunaga, (left), and actor Daniel Craig are interviewed during the launch of the latest instalment of the James Bond film franchise, currently known as ‘Bond 25’, in Oracabessa, Jamaica, in April.
Film Commissioner Renee Robinson
1
2
3

Four feature films – James Bond (Bond 25), The Swing of Things, SYN and Running Bulls, along with high-profile productions such as the Top Boy and 60 Minutes television series and the GEEJAM music video for Stefflon Don, helped to make this a record year for Jamaica’s film industry.

With a record $2.3 billion in film production expenditure to the local economy and 2,677 jobs generated by the local film industry for the 2018-19 financial year, performance by the local film industry for the period is being described as “exceptional”.

Film Commissioner at the Jamaica Promotions Corporation (JAMPRO), Renée Robinson, said that the production expenditure, which relates to the value of the production budget that comes into the island to offset the services rendered, was up from $1.2 billion in 2017-18, representing a 97 per cent increase.

EXPENDITURE INCREASE

Robinson, in an interview with JIS News, said that the large increase in expenditure is due to the additional high-profile projects that took place during the past financial year.

“The increase in expenditure almost doubling because of the nature of the production and the depth of the budget. For the period under review, we had some significant, high-profile, larger-budget productions which contributed a larger amount of physical dollars into the economy,” she noted.

Some 104 international film productions took place over the period. Television productions and documentaries again led the genres in 2018-19, with 23 and 21 productions, respectively.

JOB ALLOCATIONS

Of the 104 film productions, four reported 50 or more jobs, with 700 for Top Boy; 400 for James Bond (Bond 25); and 100 for Reggae Sumfest.

Meanwhile, there was $450 million in capital expenditure, representing a 77 per cent increase from $278 million in the 2017-18 period.

Capital expenditure relates to the value of the equipment that production entities bring into the island.

The Jamaica Film Commission was established in 1984 and operates alongside the Creative Industries Unit within JAMPRO.

The commission is mandated to promote the Jamaican film industry through facilitation of activities that increase investment, export and employment in the sector.