Mon | Sep 23, 2019

New 007 film ‘No Time To Die’ hailed as classic Bond title

Published:Wednesday | August 21, 2019 | 12:31 AMYasmine Peru/Gleaner Writer
Daniel Craig during the photo call of the latest instalment of the James Bond film franchise in Oracabessa, Jamaica.
Daniel Craig during the photo call of the latest instalment of the James Bond film franchise in Oracabessa, Jamaica.

Finally, the name of the newest Bond film, which had the working title Bond 25, has been revealed – No Time To Die.

The producers, EON Productions and MGM, released the official title Tuesday on social media, bringing an end to the long wait and huge speculation. “Daniel Craig returns as James Bond, 007 in … NO TIME TO DIE. Out in the UK on 3 April 2020 and 8 April 2020 in the US. #Bond25 #NoTimeToDie,” was how they made the big reveal on Instagram.

Fans seem to be loving it and are hailing the title as a classic Bond title, even as theories as to why that particular name was chosen have already surfaced.

A fan who goes by the name Moviebuffshatto, stated, “That sounds like a classic Bond title,” to which many agreed, with comments like “Cheesy clichéd title. Love it” and “Welcome back Commander Bond! #NoTimeToDie is such a fitting title!”

No Time To Die is the 25th movie in the film franchise, based on Ian Fleming’s hit novels, and it is also Daniel Craig’s final outing in the role of super spy, 007. The plot of this movie sees Bond’s peaceful life in Jamaica interrupted after his friend Felix enlists his help in a mission to rescue a kidnapped scientist.

The word ‘die’ in the title is already cause for speculation that the iconic spy, with more lives than a cat, could very well meet his end this time around, sort of.

“The word ;die’ hangs over the new title like an axe, especially when you consider the reason for Danny Boyle departing the film a year ago. He wanted Bond to die at the end, completing Daniel Craig’s cycle, remember? And now there’s this. Perhaps Bond really will die in No Time to Die. You know, just like he did in L ive and Let Die, Tomorrow Never Dies and Die Another Day,” The Guardian suggested.

According to Forbes.com, the title could be “a metaphorical statement for the continued ­survival of the James Bond franchise as a top-tier action franchise.”

“... The title doesn’t have any secret Ian Fleming-specific meaning, but you can argue (if it means anything at all) that it refers to the idea that the 007 franchise is still artistically valid and commercially viable, even in a world dominated by the MCU and related mega-bucks properties. It will have been just over four years since Spectre earned US$200 million domestic and US$880 million worldwide, and in that time the theatrical industry has been ravaged by streaming, corporate mergers and new normal where glorified Bond villains now rule many of the world’s most powerful governments.”

THEME SONG

The artiste lined up for the ­coveted role of recording the theme song to the movie has not yet been announced, but, according to Daily Mail, it was previously claimed Craig wanted to get Ed Sheeran on board.

The paper reported, “A source told The Sunday Mirror: ‘Daniel was introduced to Ed’s music by his daughter Ella. She loves Ed, and Daniel now really likes his stuff too and wants Ed for the theme tune.’”

Craig, a producer for No Time To Die, reportedly has ‘huge sway’ over decisions concerning the movie, and so could get his way.

But the Mail further stated that bosses are also reportedly looking to Adele - who performed the theme to 2012’s Skyfall with a song of the same name – to take on a second theme, as well as “other artistes” who are said to be in the running.