Fri | Dec 13, 2019

Main Event could earn millions from Red Bull Culture Clash set-up

Published:Thursday | October 31, 2019 | 12:11 AMKimberley Small/Staff Reporter
From left: Jada Kingdom, Antsman, Miss Kitty, Bishop Ecsobar, and DJ Bambino at Red Bull Culture Clash Launch.
From left: Jada Kingdom, Antsman, Miss Kitty, Bishop Ecsobar, and DJ Bambino at Red Bull Culture Clash Launch.

By design, Red Bull Culture Clash is shrouded in mystery. But something we do know is there is one entity earning its piece of the energy drink brand’s presumably enormous pie. Unsurprisingly, as a team that has dominated the live-show production scene in recent times, Main Event Entertainment Group will set up all the equipment and provide necessary technical support to pull off the major sound-system-inspired event. Building the four different stages, to hold the clash’s four superstar crews and their astronomically famous special guests should cost a pretty penny, but production manager Courtney Campbell maintained the mystery.

The Main Event employee offered a wild ‘guesstimate’, claiming that their bill could go up to as much as J$20 million. What he said that they needed to go no further than into their own storage facilities to provide the infrastructure for the clash. “All the equipment being set up is Main Event-owned,” he told The Gleaner.

To transport, set up, and test all these components, Campbell projected a three-day timeline. To his knowledge, establishing the parameters to accomplish transforming the National Arena into a sound system battleground took a few weeks of ironing out.

The production manager was in the thick of it all while speaking with The Gleaner earlier this week. “Right now, we’re still making slight adjustments to the original plan, but we’re not worried. We’re actually pretty good,” he said matter-of-factly.

With an arsenal of dubplates, a battalion of special guests, and an army of fans, Red Bull Culture Clash will blast off at the National Arena on Saturday, November 2, with gates open at 8 p.m. and show time at 10 p.m. Competing will be Team Strike Force, led by Govana and Jada Kingdom and supported by Chromatic Sound; Team Romeich Entertainment, led by Romeich, Ding Dong and Teejay; Team Riddimstream Platta, led by King Bubba; and Do It For The Culture, led by Salaam Remi and Spragga Benz. All teams are expected to come armed and ready with bacakative from unannounced famous friends flown in from all over the world.

Like most patrons getting ready to attend the highly anticipated culture clash, Campbell is also very excited for the big day – albeit for slightly different reasons. “Anytime we’re involved with a project, we look forward to seeing it come to fruition.”

kimberley.small@gleanerjm.com