Sat | Jan 25, 2020

New Dream Weekend brand manager has big plans - Says event is laying foundation ‘brick by brick’ for entertainment industry

Published:Wednesday | January 15, 2020 | 12:11 AMStephanie Lyew/Gleaner Writer
Tanaania Tracey, Dream Weekend’s new brand manager.
Tanaania Tracey, Dream Weekend’s new brand manager.

Tanaania Tracey is steadily becoming one of Jamaica’s most dynamic contributors to Google’s video-hosting behemoth, YouTube, as she operates her page on the platform that now has over 30,000 subscribers. Seeing the young social media influencer and entrepreneur’s potential to capture a wide audience, Dream Entertainment, the parent company behind Dream Weekend, welcomed Tracey as its brand manager of the weekend party experience.

Tracey believes that her skills as a video blogger will help her to capture a wide market for the event and the parent company.

“It is my belief that I add a wealth of experience in video content marketing, which is a direction in which Dream Entertainment is planning to go with all their products. I am also very social media savvy and good at engaging people so the plan is to bring a different level of engagement to our consumers and essentially the entertainment industry,” Tracey told The Gleaner.

The skills learnt as a social media influencer, she added, “makes my job that much easier but I also have to be cautious because whatever I put out in my position, good or bad, it will spread like wildfire. My hope along with reaching a wide audience is spreading positive content to ‘Dreamers’, good vibes, high energy, partying and living life to the fullest.”

She holds a Bachelor of Science degree in Nursing, but being the business-minded female she is, Tracey made a bold move by hanging up scrubs after one year of working as a nurse and established her brand Shop NecessiT’s when she was 25 years old. She was added to the Dream Entertainment team last September, which will see her maintaining this brand’s integrity through marketing initiatives and communications.

“Being an avid admirer of the company, I see where it has demonstrated an ability to reap the limitless potential the entertainment industry has to offer, and I am willing to maintain and offer fresh perspectives and approaches to the brand development at large. The Dream Team has such a passion for events and entertainment and I really feel like I have been welcomed into the family,” shared Dream Weekend’s new brand manager.

Laying the foundation

“I believe Dream Weekend is laying the foundation for the entertainment industry, brick by brick, in creating entertainment tourism products that yield a high amount of visitors and, in turn, foreign exchange for our economy,” she said.

“Weekend-long events are very attractive to visitors as they get to couple a vacation with a party experience, and persons who come for Dream Weekend and to participate in Xodus Carnival tend to do more than just party, thus reaping benefits for more than just the promoters. As a company that thinks nation first, this is very important to us.”

Carlos Phillpotts, director of marketing and public relations of Dream Entertainment, said the event numbers increase each year and it is a key focus of the brand to maintain the strong relationship with its consumers.

“We felt like it was time for the brand to have a face and personality that the audience could connect with and Tanaania’s energetic and radiant vibe is synonymous with how we want people to feel when they come to Dream Weekend,” explained Carlos Phillpotts.

“She is the epitome of hard work and does an amazing job engaging people and, in my opinion, her assuming this position will only help the brand grow and reach a wider audience,” Phillpotts added.

Phillpotts and Tracey, along with the rest of the team, have already initiated a course of action to market Dream Weekend 2020 which is slated for August 5-9 in Negril, Jamaica, with the decision to put tickets out for sale well ahead of its summer season.

stephanie.lyew@gleanerjm.com