Fri | Sep 21, 2018

Miss Jamaica Nation Beauty

Published:Monday | August 11, 2014 | 12:00 AM
Some of the Miss Jamaica Nation Beauty Pageant contestants. From left: Kimberley McLeod, Miss Clarendon;Katherine Foster, Miss St Elizabeth;Simone Gardner, Miss Kingston & St Andrew; Candacia Thomas, Miss St Catherine; Leoni Daley, Miss Trelawny;Giselle Grant, Miss Manchester andShauna-Gae Clarke, Miss St Mary. - Contributed Photo
From left: Mark Scott, project manager - CVM Television and director of Academic Journies; Yohanna Kelleyman; and Euan Walters, sales and marketing administrator of Academic Journies, at the launch of the Miss Jamaica Nation Beauty Pageant.

Natural beauty! That was the reason for the launch of the Miss Jamaica Nation Beauty Pageant at the Abar Restaurant and Lounge in Kingston, Jamaica, last Thursday.

Director Ken Williams is making moves with this contest. With 20 years' experience hosting Miss Jamaica USA, he has modelled this pageant as one of a kind because it celebrates the natural beauty of Jamaican women and it focuses on the development of the nation of Jamaica. "I appreciate the fact that both the Miss World and Miss Universe contests have provided our young women and Jamaica with significant opportunities to shine on the world stage. However, I still feel that there is an opening and a need for a pageant such as our own," Williams noted at the launch.

The pageant will consist of 14 contestants between the ages of 18-25, each representing the parish of their official residence. An important guideline for being able to enter the competition, is to be natural - being devoid of the use of any artificial enhancements such as hair extensions, tattoos, alterations to the physique, whether by surgery or clothing, fake eyelashes or coloured contact lens.

Williams noted that the pageant reinforces the notion that natural can be beautiful. He felt that with the barrage of products and companies providing solutions to enhance a woman's beauty, there was a need to deliver an alternative and uplifting message. "When the team looked at all the products on the market created to give our women that extra 'help', we began to question the subliminal message being communicated to both our women and impressionable young girls. We realised that Miss Jamaica Nation provides us with the perfect platform to deliver an alternative one that boosts their self-esteem and self-worth."

The Coronation of Miss Jamaica Nation Beauty Pageant will be staged on August 23, at the Courtleigh Hotel Auditorium.