Sun | Dec 4, 2016

The art of the curve: Samsung style

Published:Monday | September 8, 2014 | 12:00 AM
Mai Chuck and Shawna Campbell.
Awestruck, (from left) Simone Mahabeer, from Singer Jamaica; Feshaya Johnson, Singer Jamaica and Patricia Laufer, Samsung.
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Krysta Anderson, Lifestyle Reporter

Clear open skies, partnered with high-fashioned wellwishers and flashing paparazzi, made last Tuesday night one to remember.

On September 3, Samsung had the Jamaica launch of its new creation - the curved ultra high-definition television (UHDTV), at the Mona Visitors' Lodge in St Andrew.

Emerging from a brilliant blue pathway, guests were greeted by 'curved goddesses' before entering the 'techie' paradise, exploding with flat-screen high-definition televisions all around.

Pulling out all the stops, the picture-perfect evening included a 'meet and greet' session over cocktails and hors d'oeuvres.

The formal proceedings were short and spicy, with a warm welcome from the radiantly tech-savvy Carlette DeLeon, as well as presentations made by Minister of Science, Technology, Energy and Mining Phillip Paulwell, who congratulated the Samsung team for introducing such an innovation to our green shores; and Samsung's marketing manager, Patricia Laufer, who gave greater details on the fascinating features of the art of the curve.

The unveiling of Samsung's latest innovation - complete with flashing lights and all the trimmings - was met with awe.

The curved UHDTV screen, wider in view, creates a panoramic effect that makes it larger than it seems. Stylish design, amplified image quality to crystal clarity, adjustable contrast for great depth perception, paying closer attention to detail, are just some of the amazing features of the UHDTV that she highlighted during the presentation.

Whether for sports fanatics or movie lovers, the UHDTV's curved design allows the images to come to life and even features a 3D effect without the use of any 3D glasses - giving just about anyone watching it the best seat in the house.

Courts, one of the leading furniture and appliance stores in Jamaica, revealed that they will be the first to offer the Samsung curved UHDTV in the 48- and 55-inch, available within the next two weeks. They encourage all to experience the art of the curve.

Following the formalities, guests took the opportunity to mingle and party the night away.

krysta.anderson@gleanerjm.com