Sat | Oct 20, 2018

Banking on the fashion industry

Published:Monday | November 17, 2014 | 12:00 AM
No more than two column
Korto design
Claudia Pegus

It takes vision, commitment and bold initiative to invest in or undertake any progressive enterprise. The Collection MoDa (TCM) is in its third year and the fashion show's event director, Kerry-Ann Clarke, says that she is more than pleased with the response from sponsors:

"Our sponsors are the leaders in their respective markets, so I was extremely delighted when they decided to come on board. Some of our sponsors have been with us from the very start, and should be lauded for their commitment to nurturing the local fashion industry, because, at the end of the day, that is what TCM is trying to do," Clarke expressed.

Nurturing the local fashion industry and its emerging talents is part of TCM's mandate to chart a brighter future for Jamaica and the Caribbean in the fashion business. Kingston, Clarke believes, could play an important role as the fashion hub of the Caribbean. By promoting the business as well as the creative aspect of the fashion industry, Clarke is

hoping to secure a niche for the Caribbean in the multimillion-

dollar global fashion market.

This bold vision is the inspiration behind TCM's Business of Fashion seminar. The seminar will feature industry experts speaking on everything from the legal side of starting a fashion business (copyright lawyer Ronald Young) to creating a winning business model that will lead to a bankable business and eventually generate profit. The seminar will be hosted at the JBDC Incubator and Resource Centre just one day before the runway show, which takes place on November 21.

The runway show is expected to be an ¸ber-glamorous affair as TCM will be showcasing the latest collections from some of the best emerging design talent the industry has to offer. Seven hand-picked designers will unveil their latest creations to the distinguished guests and critics that are expected to be in attendance.

Jamaica's growing coterie of exceptional designers will be represented by Dexter Huxtable, Franz Christie, Lubica, Janel Jolly and AndrÈ Rowe. Huxtable and his menswear brand, Spokes Apparel, have become a staple among the dapper men of Jamaica's more exclusive social circles. Also showcasing his menswear line, Rowe is definitely one to look out for, if his fast-rising career and impeccable eye for detail counts for anything.

Janel Jolly and Franz Christie found fame on the hit reality TV series, Mission Catwalk. Both designers have come a long way since their stint on the show, and are ready to reveal this evolution to the world. Lubica, who is no stranger to the TCM stage or to the Jamaican public, will round out the Jamaican cast.

Fellow Caribbean designer Claudia Pegus will be bringing her sophisticated edge to the TCM runway all the way from Trinidad and Tobago, while Project Runway first runner-up Korto Momulo, will be the only non-Caribbean designer featured in this year's show.

"The designers were carefully selected so that we could showcase the variety of design talent that might be considered newcomers in the business, or have been honing their craft for some time now but display consistently superb quality and creative genius in their work," Clarke shared.

Last year's Heineken Inspire winner, Krystol Jackson, will be opening the show with her latest collection. Jackson is a top-five finalist in First Global and TCM's MoDa Grant competition, which will see one deserving designer winning over $500,000 in cash and prizes.

The fashion showcase is an invitation-only event, but on November 23 all are invited to TCM's MoDa Market - the final event in TCM's line-up. MoDa Market will feature a carefully curated selection of artisans as well as the designers from the runway show, who will all get a chance to interact with potential buyers.

If you aren't on the guest list for the runway show, don't feel left out as The Gleaner Online will be broadcasting the event live, powered by Flow. TCM supporters will get to be right there in the midst of the glamour from the comfort of their own homes.

"Our production team included two of our major sponsors who have both been with us from year one - Tai Flora Luxe and Starlight Productions - and I can't wait for everyone to see what we have in store. We've managed to conceptualise a stunning backdrop for the showcase and it will be breathtaking whether you're watching from home or sitting in the front row. We want our guests to feel special and we want everyone who supports our vision for the development of the local

fashion industry to feel proud of what we have accomplished so far," Clarke ended.