Mon | Sep 25, 2017

Sneak Preview of Andre Rowe's Resort 2015 collection

Published:Monday | December 29, 2014 | 12:00 AM
White trench with Soldanza inspired paint splatter details with black and white superfine cotton tunic and yellow cotton twill jumper shorts. Shoes provided by Puma.
Black and white Muslim inspired cotton tunics with red jumper capri and biker pants. Pouches provided by Cara and Chach designs (United States based) on Liguanea Court.
White Soldanza inspired cotton tunic with pool blue jumper inspired shorts. Shoes by Puma.
White Cotton Mesh raglon long sleeve shirt with white drawstring summer shorts. Bag provided by Kyu Melange (United States based) on the courts of Liguanea Club.
Hudson wearing red and white superfine cotton shirt and biker style shorts with side buckle. Accessories by Puma.
Tajae wearing a red and white tunic with red twill capri on the Pegasus tennis court. Accessories by Puma.
Dominic Hudson in Pool green Saldanza trench coat with white cotton mesh tunic and black Parisian Twill pants. Shoes provided by Puma shot at the court of Jamaica Pegasus hotel.
Contributed Model Tajae Smith in superfine cotton shirt and twil summer boy shirt with paint splatter detail, inspired by Saldanza. Shoes provided by Puma.
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To break into the interna-tional area of haute couture is

no easy task, but upcoming High Street Designer AndrÈ Rowe

is not daunted.

He's a man on a mission, possessed with the skills and talents to go all the way. Rowe recently joined forces with top Jamaican fashion photographer Wade Rhoden and stylist Michael Atkinson to present a sneak preview of his Resort 2015 collection. A final year food and beverage student at the University of Technology, Rowe draws inspiration for his latest men's collection from what he describes as looks from the streets of Paris.

Rowe tells Flair, "The colours for this collection was inspired by the Soldanza Plantain Chips wrapper which motivated me to create a

voice, one that speaks to high fashion, quality and luxury. This collection

targets fashion-conscious men who want to make a fashion statement through a sporty look and wish to complement their female counterpart."

He revealed that when he conceptualised his Resort collection, he wanted to make a bold statement

and to ensure Jamaica takes its place on the global fashion stage. For this collection, Rowe worked with Puma (Jamaica), Kyu Melange and Kar and Chach (United States) to accessorise his collection while creating an appealing look for today's professional and modern man.

According to the young designer, working with Soldanza and Puma for this collection has presented him with an opportunity to showcase his talents to a local audience, but he now has his sights set on tapping the international market, particularly the principal fashion capitals of London, Milan, New York and Paris.

Rowe says this collection demonstrates how he plans to position his name in mens' wear by creating a Jamaican fashion label focused on 'sportism and youth minimalism'. He has sought to keep abreast of developments in the global fashion industry by creating looks that pair with the international sports brand Puma while inspired by a regional brand such as Soldanza.

Avant-Garde

His latest avant-garde look for the 2014 season, titled 'Viva 180', was inspired by The Gleaner's 180th anniversary. Rowe defines his Viva 180 look as Live 180, meaning the red and white hand-cut paper petals represent the life that The Gleaner has brought to the local media landscape for 180 years. The blue, which represents the newspaper's colour, and the glass on the bodice of the dress, is a reflection into the future for The Gleaner and Rowe as a designer.

After dressing The Gleaner's Managing Director Christopher Barnes for the launch of Restaurant Week and Jamaica Public Service President and CEO Kelly Tomblin, Rowe is of the view that designers need to become more assertive and take greater care in understanding the business of fashion, in order to be taken seriously in the global market.

Rowe is beaming even more with confidence after receiving some positive feedback from Usain Bolt from the launch of his Resort 2015 collection during Collection Moda 2014. He said the world's fastest man commented on his line and stated that there are items in the collection he could definitely see himself wearing.

Rowe revealed to Flair that his singular focus after school is fashion. He believes that as he continues to perfect his craft, creating pieces that are edgy, comfortable and vibrant, he'll rise to the top of his class.

To find out more about the Resort 2015 collection, email: andre.d.rowe@gmail.com or like Andre on Facebook: www.facebook.com/andrerowedesigns