Fall in love with yourself all over again
Do you think your nose is too big, you are too fat or skinny? If your answer is yes, then Caleen Diedrick has the remedy just for you - Fervida Goddess Campaign.
Diedrick explained to Flair that the campaign dubbed 'I am a Fervida goddess and I'm wonderfully made' is to save women from their own negative views about their body image and to create a platform for women to express themselves. "I decided to use this platform as an agitator, to provoke deeper introspection around unhealthy body image," Diedrick said.
She added that her hope is that the campaign will help women to target the root cause of their discomfort, see how they have limited themselves as a result, and to get them to accept themselves and stand in their power knowing that they are Fervida goddesses and wonderfully made.
Diedrick has been through it all, she once suffered from negative body image. As a teenager, she thought that she had a rectangular shape, because her hips were not as pronounced as other girls her age, that her cheekbones were too pronounced, and she was preoccupied with her breasts.
These insecurities continued into her adult years. It was a conversation with her significant other that made her accept her body. "In a session with women, my significant other said to me, 'Look Caleen, have you ever noticed the disparaging comments you make about your breasts? And even though you say them in jest, in a bid to have women become comfortable with themselves, I don't think those comments have a place, especially in the capacity where you are presenting. Even though you get the women to look at themselves, have you looked at yourself? I actually love your body,'." Diedrick said she was in awe.
Diedrick's campaign is organised through a series of workshops, seminars and dance classes designed to empower women on their journey towards a more authentic expression of themselves in the different spheres of their lives. It is geared towards married or single women, and facilitates a deeper analysis of self in a way that promotes access to their feminine power.
Diedrick noted that in her work with women over the years, she has realised that body-image issues have proven to be a source of great discomfort and personal stress, and because of that, she decided to do an amateur film (Fervida Goddess Campaign film) to start the dialogue around these challenges.
The cast of the film are women who have overcome their issues with their body and have all acknowledged that their body-image challenges started in their teenage years.
To nip the problem in the bud, Diedrick has incorporated a Princess Campaign, targeting teenagers. Dubbed 'I am a Fabulous Girl and I'm wonderfully made' this campaign incorporates preventative measures to help young girls engender self-love to mitigate against the negative impact of widely accepted standards of beauty. "The film will share how long it can take for us as women to accept our bodies and how it impacts our interactions," noted Diedrick.
The Princess Campaign is scheduled to kick off in September, the start of the new school year.
On May 30, Diedrick hosted a free body-image forum for women and teenage girls to provide some answers around their challenges, "I was one of the speakers, along with wellness educator Dax Dunn, who flew in from Florida to present, and body image and health consultant Dr Andrea Blackwood- Harriot," Diedrick told Flair.
Diedrick noted that the campaign is a really good platform to start one's journey to full acceptance of self and that your participation will inspire other women to embrace themselves. "You are not alone: all the participants at some point before the shooting of the film and even after had to work through some personal fears and concerns, but all decided that it was more important to face their fears in order to attain the freedom they knew was on the other side of their concerns," she added.
Diedrick's body-image forum ended May 30 and she is currently planning to have one-on-one rap sessions next month.
She is inviting sponsors to come on board to help to redirect and prevent teenage girls from negative body-image thoughts, as well as change the views of women who are uncomfortable with who they are, email email@example.com. or call (876) 575-6733 for more information.