Wed | Dec 19, 2018

Lux is back

Published:Monday | February 1, 2016 | 12:00 AM

The world's number-1 soap brand is back on the shelves in Jamaica.

Since 1925, Lux has been bringing the best of beauty and the pleasure that comes with it. This iconic beauty bar has had the most beautiful and iconic stars of the world as ambassadors, from Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe, to Ashwarya Rai, Katrina Kaif and Shu Qi.

The new Lux line is infused with hydrafloral oil treatments and fine fragrances crafted by the world's best perfume experts. Lux's new secret is to deliver amazing, state-of-the-art textures, rich in indulgent ingredients, all designed for a 'spa-like' experience that excites and pampers.

Lux's alluring beauty treats delight women in more than 100 countries worldwide - every day. Grade 1 is its category, Lux is not just a soap that smells good, its fine fragrance you can bathe in ... and it does its job of cleansing, moisturising and does not melt and lose its shape like other soaps. This is rather comforting for every woman and her household where soap is an important part of their health and beauty regime.

To bathe in luxurious Lux daily is to come out feeling transformed and on top of the world. Lux is inspiring every woman to feel irresistible and confident in her own skin every day. The new Lux is all about an exceptional experience in and out of the shower.


You will be happy to be associated with Lux yet again! The new fragrances Velvet Touch, Fresh Splash, Aqua Sparkle, Soft Touch and White Impress will captivate you. Lux is now available at your favourite supermarkets, wholesales or pharmacies islandwide, and is still great value for money.

The new line of Lux fragrances will exceed every woman expectations. "We still aim to bring the best of beauty to every woman in the world. And with Jamaica boasting some of the most beautiful women in the world, the legacy continues," asserts Terry-Ann Burrell, Unilever Caribbean Brand Building Jamaica.