Thu | Jan 17, 2019

Tami Williams: Queen of Couture

Published:Monday | February 1, 2016 | 12:00 AM
Tami Williams walking for Armani Prive.
Saint International supermodel Tami Williams summons Italian supermodel Maria Carla Boscono to a ‘selfie moment’ backstage at the Chanel Spring 2016 couture show in Paris.

Once again, Saint International model Tami Williams is writing a new chapter in the fashion history books.

Last Wednesday, the curtains fell on the latest installation of the Couture Collections in the fashion capital - Paris, and Flair is proud to share with our readers that Williams represented the black, gold and green in the city of lights.

Williams' lithe and graceful frame was front and centre on the runways of the world's most celebrated couturiers, including Christian Dior, Karl Lagerfeld's Chanel, Valentino and Giorgio Armani's Armani Prive. These are the biggest names on the super-exclusive Couture schedule. What makes Williams' couture outing an event for discussion is that in most instances, she has the darkest skin tone on these runways at a time when discussion on diversity is de rigueur.

With what now appears to be regular appearances for brands such as Chanel and Valentino, we can declare that a Jamaican supermodel has been born. This is not William's first couture season either.

According to Saint boss Deiwght Peters, "Tami's body has always been the dream of the world's best designers. Her ever-growing rÈsumÈ since hitting the global scene is a testament to that fact. She is a couturier's perfect mannequin. Her flawlessly gleaming complexion, her runway sashay and personality makes her a standout,"

Peters has been the career architect for Tami, and is credited with making Tami the superstar she is today. At press time, The American Vogue model and French Elle cover star had arrived in Milan to appear in Dolce & Gabanna's Alta Moda (the Italian version of couture) showcase for Spring Summer 2016.


The world of haute couture is as glitzy as it is secretive. For instance, the client list for these couturiers are the wives and daughters of oil or media barons, heiresses, royalties, Hollywood celebrities and self-made mega-rich women. After all, a dress can fetch up to US$350,000. Many see its justification in the level of craftsmanship, finest materials and time that culminate in the perfect fit for the client. Some are known to throw lavish parties to proudly showcase their new couture acquisitions.

Couture is an oft misused and misunderstood term. The term haute couture is legally protected by law in France, and a design house can only legally use the term if approved by the Paris-based Chambre Syndicale de la Haute Couture.

Designers have to follow specific rules, including having a Paris-based workshop that employs at least 15 full-time members of staff.

Given its highly selective clientele, the designers can only select the world's best models as mannequins. That our Jamaican beauty is so considered is enough to call for nationwide celebration. All hail Couture Queen Tami!