Connecting women in business through digital platforms
The Jamaica Hotel and Tourist Association (JHTA) last Thursday hosted its first webinar for 2016, providing its members with exposure to topical issues affecting not only the tourism industry, but business in general.
"There will be something for every business owner in the tourism industry at these webinars, and we're focused on empowering women as part of our thrust in the digital sphere," said Nicola Madden-Greig, president of the JHTA. "The best part about bringing women together in these forums is seeing the connections and collaborations that will help businesses from across the island improve their operations."
Camille Needham, executive director of the JHTS, agreed. "The JHTA currently has four women in its executive, and in its 55-year history has had only three female presidents, including our current president. This is an indication that tourism has evolved and there is no glass ceiling. Enabling female business owners and operators in our industry to excel alongside their male counterparts is good business."
The first webinar was hosted by Terri-Karelle Reid, online brand manager at The Gleaner Company (Media) Limited. Madden-Greig noted that under the topic 'Positioning Your Business In The Digital Marketplace', Reid was the perfect candidate. "In her capacity as online brand manager for a major national publication, she has a unique perspective on how to enter and maintain a credible and influential brand on social media."
With 27 of its 46 participants being women, the JHTA plans to connect influential women from different sectors with the tourism industry through its webinars. They provide a unique platform to connect with businesses, some of which are female-owned or operated. The platform is also a tool for women to showcase their products in sectors ranging from agriculture to information technology.
"Our webinar series offers an opportunity to leverage 21st-century technology to network, identify opportunities to market and grow their operations," said Madden-Greig. She emphasised that the JHTA carefully examines its members' needs in an effort to address issues that impact them.
The JHTA stated that its mission is to make information readily available and useful to members, both those directly in tourism as well as allied members (suppliers to the industry).