Tue | Sep 26, 2017

PR chicks rock

Published:Monday | April 18, 2016 | 4:00 AM
Talisa compels attention in a pleated floor length maxi skirt in a punchy exotic print. The strong print is toned down with a black cami and cinched at the waist with a black and gold belt.
Tess-Maria pays homage to Bohemian Chic in a voluminous chiffon dress in cheery coral. Featuring double knee high slits and an exposed back, help to make this dress a perfect choice for indoor and outdoor soirees.
Lyndsey (left) strikes a winning balance between classic and modern, when a classic little white dress (LWD) gets a modern update with baring midriff cutouts. Kristina dons a vibrant kelly green pencil dress. Here the sensational colour and fit speak volumes, so, dress details and accessories remain minimal.
Naomi is savvy and chic in this structured pencil dress featuring a colour blocked combination of red and navy, then cinched at the waist with nude and white.
Danielle captivates in a cobalt blue fitted dress featuring centre rouching and an asymmetrical hemline
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They're content to remain behind the scenes, but today we have peeled back the curtains to expose six vibrant young women who are major movers and shakers, running their own public relations firms and working with some of the biggest brands in the country.

If you didn't know before, after reading this you'll know why PR chicks rock!

 

Naomi Garrick

 

Company: Garrick

Communications

Position: Managing director

School(s) attended: St Andrew High School for Girls, University of the West Indies (UWI)/ University of Technology (UTech) - Hospitality Management

Number of years in the industry: 12

Describe yourself in five words: Ambitious, creative, fun, progressive, detail-oriented.

What are you passionate about? Life - experiencing one day at a time, and enjoying the journey along the way. The journey is the reward.

Who in the industry do you admire, and why? Danielle Terrelonge, my PR sister and friend. Though we may be in the same industry and currently work for competing clients, we continue to support each other every step of the way, sharing ideas, learning from each other's mistakes and continuing to develop our craft. I have watched her grow from a sole proprietor in her living room to now running a multifaceted PR agency, providing the only real-time digital platform for media tracking in the region.

What's the most memorable campaign you have ever worked on? I've worked on many memorable campaigns for some of Jamaica's best brands, so it's hard to pick just one. I would say that the campaign that I have had the most fun working on was the Appleton Estate Jamaica Rum's Celebration Super Front Line Campaign, for Bacchanal Jamaica 2016.

We were able to create an experiential campaign that allowed our 15 Super Front Line women to discover the Appleton Estate Jamaica Rum brand through various engaging activities on their four-week journey to Carnival Sunday.

If your life was a movie, what title would best fit it?

The Life and Times of Naomi Garrick a musical comedy.

When was the last time you tried something new?

I recently started motorcycle lessons and it has been both fun and exhilarating and alot easier than I thought it would be. My instructor says I'm a natural ... so don't forget to toot if you see the lady in the pink helmet and jacket zooming past!

What's your favourite TV show/ book/song?

Pride & Prejudice by Jane Austen (the book, miniseries and movie). Pride & Prejudice speaks to human nature. We sometimes allow our pride to cloud our thoughts that in turn, create prejudices that need not exist. It simply reminds us never to judge a book by it's cover.

Who is your dream client?

I honestly feel like I am already working with my dream clients *insert all client names here smile*

Danielle Terrelonge

Name of Company: DRT Communications Ltd.

Position: Managing Director

School(s) attended: Immaculate Conception High, University of Western Ontario, UWI.

Number of years in the industry: 17 Years in marketing, eight years of DRT Communications.

Describe yourself in five words.

God-focused, fighter, great mother and friend, tons of fun, leader.

What are you passionate about?

I'm passionate about serving people and building Jamaica. I could have left Jamaica at any time and done well in another country, but I really want to do my part in building a better Jamaica.

Even though running a business has its challenges, everyday that I push to grow DRT is another day that this small business plays an integral part in building my country. For every person employed in Jamaica, 11 people are impacted by that person's employment. My small company with eight employees affects the lives of 88 people. I'm really proud of that.

Who in the industry do you admire and why?

Jean Lowrie-Chin paved the way for all of us in communications and as businesswomen. She has built a thriving business and I honour all the work she has done to create respect for this profession. I've never spoken to her about it, but I also believe that she would have had challenges as a woman in business in a time that was dominated by male entrepreneurs.

I also love and admire my colleagues whom I've worked with: Naomi Garrick, Lyndsey McDonough, Krstina Kerr, Carlette Deleon, Lisa Hogarth and JessicaPazos a colleague in Panama. These are women I get to grow a business alongside, share projects and learn with. Naomi and I have worked together for years and even now, working for competing brands, there is a great respect and love for each other. Even if we are 'competitors', before that, we are women who love and support each other. All of these women make me push to be better.

What is the most memorable campaign you have ever worked on?

This is a hard question because I truly have great experiences with a lot of my work. So here are the top three: Virgin Atlantic's Flying in the Face of the Ordinary Campaign. That was a global campaign that we executed for Jamaica. It was great to see the team effort all come together and fit seamlessly into the global execution. Secondly, Red Bull taught me so much about PR, specifically content creation, doing nothing ordinary and creating a 'WOW'. Finally, last year we got to launch a campaign for UNICEF called 'Break the Silence'. I really enjoyed that campaign as hard as it was to absorb ourselves in statistics about child abuse. It was great to be part of something that effected change and empowered our children.

If your life was a movie, what title would best fit it?

Fall of Wicket: 365-1

I'll get up 365 days of the year and push. Some days I'll get out but I've never been a fan of 20/20 because life, like real cricket, is best played for the long haul.

When was the last time you tried something new?

I've had a full year of new things. Presenting for and receiving angel investment to expand DRT Caribbean-wide, inviting a board into my company and all the responsibility that comes with that, all while supporting my daughter through being a teenager and her great success in CSEC.

What is your favourite TV show/book/song?

The Bible. There is no question I have made a lot of mistakes in life. I've also had a number of setbacks. I've experienced great triumphs as well. No matter what happens, when I need an answer, I am certain to find it in the Word of God. When I'm deflated and feel to give up or if I'm on top of the world and need to be humbled, the Bible reminds me that I am fully equipped and that I am here to serve.

Who is your dream client?

We did a small project with the World Bank years ago and I loved it. My dream is to be a part of a long-term regional development project with the World Bank or any United Nations agency.

Lyndsey McDonnough

Company: Market Me Consulting Limited

Position: Managing Director

School(s) attended: Boston College

Number of years in the industry: Nine

Describe yourself in five words.

Outgoing, driven, confident, fun, loyal.

What are you most passionate about?

I am passionate about relationships. The relationship between my family and I, between my friends and also between myself and my clients. I love to socialise and interact, listen to people's stories, listen to their passions and live vicariously through them.

Who in the industry do you admire and why?

It would be unfair to single out one person in the industry, because truthfully, there are so many who inspire me daily. I have much admiration and respect for the people within the industry who take the time to give advice, guide and motivate others within the industry to be better in the field. I also admire the people who believe in collaboration as opposed to competition, because together we can do so much more.

What is the most memorable campaign you have ever worked on?

Hands down, the most memorable campaign that I have worked on to date would be the 'Break The Silence' campaign an initiative by UNICEF to not only bring awareness to child abuse, but to encourage people to report known cases. This campaign allowed me to interface with the CDA, which, through various meetings exposed me to the harsh reality that many of our Jamaican youth face daily.

It also allowed me the opportunity to collaborate with DRT Communications and many Jamaican celebrities to bring light to a very valuable cause. This campaign was memorable because I knew it made a difference in the lives of others.

If your life was a movie, what title would best fit it?

Work in Progress.

When was the last time you tried something new?

Everyday is a new experience.

Favourite book: Siddhartha.

This book highlights the journey of a young man from a small village who decided to leave his home in search of a spiritual journey. Through different experiences, he realises that one experience does not make you who you are but instead the collection of experiences. In the end, life is the teacher and we are all in it to learn.

Who is your dream client?

I would love to work with the Jamaica Tourist Board on projects that help to expose Jamaica to Jamaicans.

Through conversations and daily interactions I realise that many persons (including me) are yet to experience all that the island has to offer and I would love to work on a project that gets people to know and experience the beauty of our little island.

Kristina Kerr

Name of Company: Market Me

Position: Director

School(s) attended: Rollins College (Winter Park Florida)

Number of years in the industry: Five

Describe yourself in five words.

Insightful, driven, open, loyal, clean.

What are you most passionate about?

Food and wine.

Who in the industry do you admire and why?

I really admire the young people going out on their own in the industry. There are many other companies like ours with young and talented people who are all offering a different perspective. The greatest thing that companies can have is choices being able to find an agency that can fit the bill and work in synergy with their team.

What is the most memorable campaign you have ever worked on?

National Baking Company Foundation's 'Jamaican Made Christmas'. We were brought on board to conceptualise the design, execute the event and manage PR for its first staging, which was an overall success as we got great feedback from both attendees and participants. It was such a great experience to be working with National Baking Company on this project to help promote small and medium local businesses that may not have had the opportunity to get such exposure.

If your life was a movie, what title would best fit it? Figuring it Out.

When was the last time you tried something new?

Everyday! I approach anything I do from my personal life to my professional life from a different angle or idea.

What is your favourite TV show/ book/ song?

After a long day at work, I love going home, turning on Netflix and binge-watching a series. This is my 'me' time. I don't have a favourite but I did recently finish Walking Dead, The Good Wife and The Following.

Who is your dream client?

I don't spend a lot of time dreaming. Just taking the days as they come.

Talisa Taylor

Name of Company: Taylor Made Events and PR Management

Position: CEO

School(s) attended: Holy Childhood High School, The Mico University College, Paralegal Training Institute, CPTC, UWI (CARIMAC).

Number of years in the industry: Seven

Describe yourself in five words.

Motivated, hardworking, confident, easy going and spiritual.

What are you most passionate about?

I am passionate about being a successful entrepreneur. I am also passionate about creating structure as a publicist in the entertainment industry.

Who in the industry do you admire and why?

I admire Olivia'Babsy' Grange for encouraging gender mainstreaming and for speaking openly towards issues of gender bias in the entertainment industry. In the entertainment (Music in particular) there are a lot of misconceptions as to who a publicist is and what our roles ares. There is also several untrained publicists in the field that assisted in creating these misconceptions thus the need for a better structure.

What is the most memorable campaign you have ever worked on?

I recently worked on the launch of the CARIMAC Student Network (CSN7) at the UWI Mona campus, unveiling CARIMAC's new television ********************; and also the sixth Annual CARIMAC Aggrey Brown Distinguished Lecture featuring Adrian Robinson.

If your life was a movie, what title would best fit it?

Young and In Charge.

When was the last time you tried something new?

I went parasailing for the first time recently, and it was amazing! I felt fearless and most importantly, I had fun!

What is your favourite TV show/book/ song?

My favourite book is 'I Declare: 31 Promises to Speak Over Your Life' by Joel Osteen. This is my favourite book as it reminds me to speak positivity into my life and to remain confident that God is in charge.

Who is your dream client?

Condoleezza Rice the first black woman to serve as the United States national security adviser as well as the first black woman to serve as the US Secretary of State.

Tess-Maria Leon

Name of company: PR Consultant

Position: Public Relations Consultant

School(s) attended: Immaculate Prep School, the Queens High School and the UWI.

Number of years in the industry: Five

Describe yourself in five words.

Vivacious, industrious, warm-hearted, supportive, tender.

What are you most passionate about?

My family, because of the unconditional love and support that we have for each other. They are also different and exciting in their own way as we have lived in different countries at different times and it was a joy to have experienced their journey with them. I am also passionate about my profession which I take seriously as I love and prefer working creative magic behind the scenes for my clients. To be honest, doing this article feels very awkward to me because I have always preferred staying out of the limelight.

Who in the industry do you admire and why?

To be honest, all these ladies have great talent traits that are creative and admirable, and I'm happy that our market allows for us all to be a part of it. Garrick Communications, Market Me and new-commers in the PR industry have something great to give, and I admire their creativity.

Internationally I admire Edelman PR firm that's one of the leading PR and communications firms in the world. They partner with many emerging and upcoming PR firms. I admire this company because of their approach to business, partnerships and creating linkages with other firms is important to them. In Jamaica, I do believe we can practise more of this approach by connecting and partnering with other PR firms for great things to happen for our clients!

What is the most memorable campaign you have ever worked on?

There are a few campaigns that I have worked on that I have found very interesting, fun and a good learning experience. The most recent campaign that I enjoyed working on and continue to work on is Red Stripe's DRINK RIGHT campaign. It's an initiative to promote responsible drinking for all ages and is admirable and responsible of the beer company.

This year's campaign is focused on getting individuals to take the pledge to Drink Right. The 'I Pledge to Drink Right' campaign urges consumers to drink at the right age, the right amount, the right way. The company also launched a DRINK RIGHT app that will provide responsible drinking tips, a listing of nearby restaurants and direct numbers to taxi companies across the island.

If your life was a movie, what title would best fit it?

A journey behind the scenes.

When was the last time you tried something new?

Attending the MTV Movie Awards, in Los Angeles last year! I never attended an international awards event before. The entire experience was amazing from the beginning to end. I had an amazing opportunity to meet with a few executives in the production and marketing team. I also recently rode a camel in the desert in abu dhabi.

What is your favourite TV show/book/song?

My favourite TV show is Scandal. Although just a TV show it provides 'angles' to various solutions and problems when a crisis happens!

Who is your dream client?

Having attended a live show for Oprah and touring and meeting a few of her executives, my dream would be to work with her and her network!

Creative Directors:

Nashauna Lalah

Natalia Oh

Photographer:

Gladstone Taylorwww.TaylorGPhotography.com

Stylist:

Natalia Ohwww.NataliaOh.com

Clothing and Accessories:

Flirt Boutique

184 Constant Spring Road

Shop# 12

Lower Manor Park Plaza

876-931-9332

 

Location:

The Jamaica Pegasus Hotel

81 Knutsford Boulevard

Kingston 5

876-926-3690

Make-up Artists:

Paul Marsh

ph# 840-5420

Renee Dennis

876-850-6874