Fri | Sep 22, 2017

Pulse’s Alicia cops Harper's Bazaar August cover

Published:Monday | July 11, 2016 | 7:01 AM
Alicia in Harper's Bazaar
Alicia in Harper's Bazaar
Alicia in Harper's Bazaar
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Pulse and the Caribbean's fastest-rising star in fashion's firmament, Alicia Burke, is the cover of next month's Harper's Bazaar. She shares the cover with a group of models heralding the new fashion season. A mere seven months since she started her international career, it seems that Alicia has now done just about everything important in the global fashion space: French Vogue, Style.com, Gucci, Prada, Me & Em, Versace, i-D, Benetton, The Sunday Times, Vivienne Westwood, 1883, Top Shop, Bottega Veneta, Theory with David Simms, Lesley Goring, Harvey Nichols, Tush, J.JS Lee and Azzedine Alaia. And she is yet to hit the all-important US market.

As Vogue raved after Alicia's Gucci appearance in May, "When a great model arrives, everyone takes notice". Said Models.com, in its maiden feature on the hot new star, Alicia "is the perfect canvas".

The uber hot winner of Pulse's 2015 Caribbean Model Search Reality TV show, Burke commands most of the 18 pages of the magazine feature, a multi-girl story. Days after her arrival in Jamaica for Caribbean Fashionweek, she was rushed back to Europe - missing the Saturday and Sunday night shows - to shoot for Style.com in Paris. This assignment was followed by a slew of new jobs which cannot yet be announced due to gag orders placed by some clients for work not yet released. To say she is in high demand would be a major understatement. Alicia is currently in Paris for the couture shows.

Shot in April, the Harper's Bazaar fashion feature was photographed by Erik Madigan and styled by Leith Clarke. Alicia's Harper's Bazaar coup came fast on the heels of Vogue Paris, which she shot with David Simms (styled by Katie Grand) in January, a mere month into her international career. To put this in context, her 12-page French Vogue shoot by herself is a very rare feat, unprecedented as far as a model from the Caribbean is concerned. The Caribbean model who previously came closest to this was Pulse's Nadine Willis, who was featured in 10 pages of French Vogue by herself in 2002, an achievement that captured the attention of the world of fashion and helped catapult her to superstardom. She was shot by the great Mario Testino, who later chose her for the groundbreaking Gucci campaign, hailed by CNN as one of the 15 ads of all time which "shook society and changed the world"! Nadine was also named by Vogue as one of "5 Jamaicans who changed the face of fashion". The other supermodel who was discovered, developed and managed by a Jamaican agency was her Pulse agency mate Jeneil Williams.

History keeps repeating itself in a way that can only be described as uncanny. Let's consider this: Pulse superstar Nadine Willis shoots French Vogue (10 pages with a story, herself alone), within two weeks of starting her international career, in 2002. Fourteen years later, Alicia shoots French Vogue (12 pages, herself alone) within a month of starting her international career, in 2016. Nadine shoots with superstar photographer Mario Testino, who subsequently books her for Gucci. Alicia shoots with superstar photographer David Simms, who puts her on an exclusive for other editions of Vogue and fashion campaigns. Nadine goes on to shoot Gucci; Alicia does Gucci and is now optioned for multiple Gucci media. Incredible!

The Bullet Tree, Old Harbour resident could not be happier and she thanks God that she is so blessed, as well as her agency Pulse, which started her on her amazing journey and who has guided her to date.