Fashion meets art at Heineken House
Having never hosted an event of this nature, Barbican Square was the preferred spot for Heineken House fashion meets art showcase last weekend.
Much like the finely selected ingredients of the world's most famous international brew, the Heineken House designers were specifically selected to showcase pieces that highlight the true art of fashion. Each brings a unique selection of modern looks through diverse material and patterns that are sure to enhance the Heineken House experience.
As the clock struck 11, the show opened with risquÈ swimsuits from Wet Swim. Living up to its usual impy-skimpy cuts, the line featured stripes, shimmer and a unique suspender look.
ASD's resort wear line-up was second. With plunging necklines, high slits, gold accents, and wood embellishments, the collection was a crowd-pleaser.
Ayanna Dixon is no stranger to the world of Heineken. She has competed in the brand's Heineken Inspire initiative, which offers cash prizes to inspired artists. Dixon also participated in the 2015 Collection MoDa showcase, which was sponsored by the brand. "Heineken has always been one of those brands that endorse creative, artistic young people," said Dixon. "They've always believed in them, and provided platforms for them and for that I believe this is a great opportunity for me, and I'm more than happy to be part of it."
Known for its edgy line, DTS blazed the stage with items fit for a queen. Sheer shorts, swimsuits, bags, tribal prints, sexy skirts, dresses and tops. Daniela Stone is the founder of the line. Upon leaving university, Stone wanted to acquire a technical skill that she could be passionate about. Stone's passion and creativity was used to conceptualise DTS, which she considers to be a reflection of the culturally sophisticated pieces she produces.
Through Heineken House, Stone hopes to introduce potential customers to her line. "The main reason I agreed to do Heineken House is because of the tie fashion has with entertainment," said Stone. "I see Heineken House as a new-age platform; experiences like this are lasting and give designers like myself the opportunity to show-case designs in an unconventional format."
Closing the short and spicy show was the collection by Franz Christie that showcased breathtakingly vibrant, digitally printed botanical prints on striking swimwear and resort wear.