For decades, women have had few choices when it comes to the clothing they can wear to hide that they're carrying a firearm. They could wear baggy
T-shirts or coats, or put it in a purse and hope it didn't get swiped or that they didn't have trouble getting it out in an emergency.
Enter holsters, corsets, camisoles and other clothing designed to be flattering, feminine - and functional - for the pistol-packin' mama crowd.
"I don't want to dress in tactical gear and camo all the time. I love tactical clothing for the range. It's comfortable. I don't want to ruin my everyday clothing," said Marilyn Smolenski, who in 2012 created Nickel and Lace, a company that caters to women who want to carry a firearm concealed but don't want to trade in their femininity. "But I don't want to wear it to the grocery store."
Smolenski started her company right around the time when Chicago city laws changed and she could again legally carry a firearm. When that happened, she struggled to find something that didn't make her look frumpy and didn't broadcast that she was packing heat. Most of the clothing was geared to men - coats with hidden pockets, or holsters that tuck neatly inside a waistband. But until the last few years, those weren't always great options for women who don't wear belts as frequently and are more likely than men to wear form-fitting clothing, making it difficult to hide the fact they're carrying a firearm.
"When you put a man's holster on a woman's body it sticks out. It doesn't hug the body," said Carrie Lightfoot, founder and owner of The Well Armed Woman in Scottsdale, Arizona, which does everything from providing firearms instruction to women to selling a variety of concealed carry clothing. One of her company's first missions was to design and produce a holster that recognised the differences in body types and clothing styles between men and women.
Women's waists tend to be shorter, providing less room to withdraw a gun from a holster. Hips and chests can get in the way too, she said.
Lightfoot and Smolenski said that some manufacturers tended to "shrink it and pink it" - thinking that taking gear produced for men and making it smaller and brightly coloured would satisfy female customers. They and their counterparts emphasise they are driven first by function and safety before aesthetics come into the equation.
"Women need to know they can carry effectively," Lightfoot said. "I think the key is finding a way to carry it so you can be comfortable and move through your day without being poked and having a big hunk of metal in your pants and not be able to sit at work."