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Pulse’s Oraine Barrett stars in new Equinox campaign

Published:Monday | September 26, 2016 | 12:00 AM
Tier X Image – Oraine for Equinox
Tier X Image – Oraine for Equinox

Oraine Barrett continues to soar to new heights in fashion and fitness. The Pulse supermodel is now the face of super fitness brand, Equinox.

Shot in California, photographer Jacob Sutton captures Oraine in full flight as he demonstrates several high-powered workout routines. Having been on the global fashion scene for several years, Barrett still gets a rush from travelling and working in different locations. "We had a spectacular time shooting for four days in the dessert. It was a thrilling experience," said the top male model in the region. And he didn't have to share this view. The images speak loudly. The team at Equinox is duly impressed and notes that Barrett produced "incredible imagery" and was a true professional that brought his A-game to the shoot - a view which can easily be shared by the average man looking at the photos. In the campaign, Barrett exudes high confidence, which naturally comes with a body in such exceptional shape.

It is this shape and form that the model has parlayed into his own manner of fitness. Now a seasoned 'New Yorker', the top studios of the city are host to his high-fashion photoshoots for design houses such as the iconic American brand Ralph Lauren, while the streets are now his playground for strong bursts of fitness routines.


Growing up in lush St Elizabeth is where the man of style began his love affair with fitness. "From I was a boy lifting farm gear to wanting to play every sport in primary and high schools, I loved being fit." It is therefore no surprise that the teenager, who was captain of his volleyball team, played cricket, football and hockey, has transformed into an enviable specimen of pure physicality and strength. Barrett's latest works have created significant interest in the fashion and fitness spheres. Barrett can be seen online in videos on the streets of New York doing several

workouts, and in some cases using scaffolding as part of his exercise gear. New forms of gravity-defying exercises that show off his super-sculpted body are now the rage on the Internet.

Flair caught up with Barrett who was transitioning from studio to street side after one of his famous shoots. "I am truly alive when I am working out, and I want people to be influenced to get moving too. The idea is to make fitness accessible and make people aware of what they could do without even being in a gym."

The man who began his career after winning Pulse's Caribbean Model Search, and who has inspired many in fashion, said, "I have a great career modelling, and this is the perfect way for me to combine the two. I want people to be motivated to move and enjoy the thrills that I experience from being fit."

It doesn't appear that the model-cum-fitness expert will have to make a huge effort, as a quick glance at this campaign seems enough to inspire anyone to follow Barrett's lead.