Wed | Sep 20, 2017

Alicia nails Ralph Lauren and coach campaigns

Published:Monday | November 7, 2016 | 11:00 AM
Alicia Burke for Ralph Lauren.

Pulse's Alicia Burke is on fire. Burke is the star of the new Ralph Lauren 'iconic' campaign shot in New York by Steven Meisel, considered by many in the industry to be the world's #1 fashion photographer. The new campaign images are everywhere and can also be seen on the Ralph Lauren website.

Art direction for the campaign is by Fabien Baron and styling is by Karl Templer.

Meisel is a key component of Alicia's exclusive deals, which incorporates some of the world's greatest brands. These can only be disclosed as they are released, as has now been the case with Ralph Lauren.

Alicia also shot the new Coach campaign in New York this past week. The 75-year-old Coach prides itself on being the company that defines modern global luxury. Just the right fit for the new Jamaican superstar, who Coach chose in its continuing quest to market authenticity, innovation, and relevance - stated hallmarks of the brand.

MAJORCAMPAIGNS

In addition, Burke has shot two major campaigns over the past two weeks, which can't be disclosed until later this year. She is also up for an assignment for one of the most iconic and sought after campaigns in the fashion and lifestyle industries.

These latest feats come hot on the heels of her being rated by Vogue (yet again), this time as one of six bombshells taking over the modelling world. Alicia is clearly #1 among the new stars, being only nine months in the international model market. She is the only black model among the six featured. While she does not outrank some of the established supermodels who have been in the business for years, Alicia is the new star that Vogue and the entire industry have their lens firmly trained on, and everyone is talking.

RUNWAYDUTIES

In Milan, then Paris she closed the 2016 spring summer season, doing runway duties for a select group of super brands including Dolce & Gabbana, Armani, Stella McCartney, Salvatore Ferragamo and Francesco Scognamiglio.

In her very brief international career to date, Alicia's client list has grown to include French Vogue, cover and 18 pages of Harper's Bazaar, Style.com, Ralph Lauren, Coach, Gucci, Prada, Bobbi Brown, Me & Em, Versace, Italian Vogue (twice), I-D, Benetton, The Sunday Times, Marc Jacobs, Vivienne Westwood, 1883, Top Shop, Bottega Veneta, Theory with David Simms, Lesley Goring, Harvey Nichols, Tush, J. JS Lee, Blumarine, Trussardi, Azzedine Alaia, Emelio de la Morena, Bora Akeem, Sibling, Osman, Dolce & Gabbana, Armani, Stella McCartney, Salvatore Ferragamo, Francesco Scognamiglio, Amanda, Schiaparelli, Self Service with Matteo Montanari, Elie Saab, Viktor & Rolf, The Last Magazine with Dan Martensen and Clare Richardson, as well as Double Magazine.