Tue | Jul 17, 2018

23 designers set to take on Helen G Challenge

Published:Monday | January 9, 2017 | 12:00 AM
Ann-Marie Vaz is this year’s patron of the Helen G Design A Dress competition.

Entries for the second annual Helen G Design A Dress competition ended on Friday, January, 6 at 11:59 p.m. But that is only the beginning of a fierce competition for 23 talented designers.

The contestants have had eight weeks to design and sew a tropical-themed wedding dress. They will be required to physically present their dresses to the Helen G team to be professionally photographed before being placed on the Helen G Facebook page, where fans and well-wishers will vote for their favourite design.

According to Helen Graham of Helen G Events, "The designers are excited and have worked hard over the last eight weeks to create their unique pieces. Now it all comes down to the public, who will get to vote on who they believe did the best job. This will be, perhaps, the most emotional part of the journey for the designers as they watch how the public responds to their designs."




This year, the organisers of the event wanted to do more, and so Ann-Marie Vaz, philanthropist and advocate for Brand Jamaica, has joined the team to mentor the young designers.

According to Vaz, "Over the next three weeks, my job will be to support these young designers. As part of that process, I am delighted that I will have an opportunity to engage with them formally at a workshop being hosted specifically for them, and after, to engage with them one on one. This is truly a great opportunity for them, and I want to ensure that they make the best of it."

The designs will be posted on the Helen G Facebook page on Friday, January 13, allowing the public to vote for their favourite wedding dress.

Voting will end at 11:59 p.m. on Friday, January 20, with the winner, to be announced at the Helen G Bridal Fashion Show on January 29, taking home a cash prize of $100,000.

Sponsors of the Helen G Bridal Series include FYI Consultancy Group, Flair Magazine, Jamaica Wedding Photos, White Lotus, Sleek, Jamaica Wedding Photography, The Production Box, and Supreme Systems.

The Helen G Fashion Show takes place at Spanish Court, Worthington, on January 29 at 7 p.m.