Make it sweet with Sugarplum
Marsha McFarlene has revolutionised the idea of gift-giving with her innovative and distinct subscription SugarplumBoxes.
The former corporate employee hopes to take the hassle and stress out of finding the right gift, to making the experience a fun and interesting one.
Her method is a bit unorthodox, which makes it exciting for the giver as well as the receiver.
Not having a physical store does not make the SugarplumBox experience any less intimate or personal. In fact, it is quite the opposite, as when you place your order electronically or by phone, much time and care and even love are taken in placing the items into the box.
The very creative and meticulous McFarlene selects items of her choice, fitting the persona of the receiver, which means that the giver and the receiver will be surprised. The items come from a variety of local and international suppliers. McFarlene boasts that she uses items that cannot simply be picked up in a pharmacy or off the shelves of a regular store. There are no two boxes that are similar. There is a unique blend of items that are of high quality and are very practical.
McFarlene, however, wishes that over time she will have a greater selection of local items, as she hopes to contribute to the building of the Jamaican economy.
Cementing the fact that SugarplumBox is different from any other business is the fact that her boxes are not necessarily designed for the traditional holidays. Her Father's Day boxes are dubbed 'DonBoxes', Mother's Day - 'Super Box', 'Sweet Sweet Jamaica' for Independence and Emancipation, and a 'Happy New You Year Box'. And for this Valentine's Day, she has crafted the 'Datenight box'. "It's not necessarily for a man to send to a woman or vice versa," she told Flair. Women are encouraged to treat themselves or their girlfriends, their children or other family members. McFarlene states that the truth is that not everybody has a significant other, but everyone should feel loved on Valentine's Day.