Sat | Aug 19, 2017

Back to the motherland with Momo Penelli

Published:Monday | February 20, 2017 | 2:00 AMKimberly Goodall
There is no force equal to a woman determined to rise and live a life full of joy.
Pulse model Celine Deidrick rocks this adaeze midi skirt with nyla midriff crop top with pride and style.
Victoria becomes one with nature as she exudes beauty in Momo Penelli's zulu midi skirt and ankara chokers.
This amina crop top will definitely add a little Afrocentric spunk to your wardrobe.
Sevana displays simplicity and strength in this nubian off-the-shoulder top with matching choker.
This Orisa off-the-shoulder dress with matching ankara choker will have you feeling like the queen you are.
This nefertari open front dress is just what you need to add boldness to your outfit.
The creative brain behind Momo Penelli designs, Monique Jones (right), shares a photo with Celine Deidrick as both show off their nubian tops with ankara bangles and knob earrings.
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Reggae, cultural wear has been creating waves on the fashion industry, and with hip, trendy clothing from Momo Penelli designs, you are in for a fabulous surprise.

The brain behind the culturally inspired clothing brand, Monique Jones, pursues a psychology degree at the University of the West Indies, but with her love for fashion, she uses Afrocentric-Caribbean culture to create vibrant, contemporary clothing and accessories.

In photo: There is no force equal to a woman determined to rise and live a life full of joy-Gladstone Taylor.

With Jones' support for cultural awareness, she aspires for Jamaica to embrace more of their culture, especially in fashion and music. Most of the prints in her designs are inspired by her love for African culture and nature. This, she believes, sets her apart.

In photo: Pulse model Celine Deidrick rocks this adaeze midi skirt with nyla midriff crop top with pride and style -Gladstone Taylor.

"The vibrant colours in my designs emanate flowers and make me extremely happy! I was also inspired by reggae artistes like Marcia Griffiths, Rita Marley and Etana, who wore culturally inspired pieces when performing," Jones told Flair.

On a daily basis, Jones exudes simplicity as she prefers comfort over style. Her designs are simple but bold and the pop of colours from her designs promises to add that extra 'oomph' to any outfit.

In photo: The creative brain behind Momo Penelli designs, Monique Jones (right), shares a photo with Celine Deidrick as both show off their nubian tops with ankara bangles and knob earrings. 

Jones hopes to own a store locally and then internationally. She also wants to participate in fashion shows around the world and create a platform for young creatives to practise and harness their love for fashion.

"My dream is to visit Africa one day, source various types of fabrics, be among the people so that I can experience and learn more about their culture," she expressed.

Monique Jones of Momo Penelli Designs

Email: momo.penelli@gmail.com

Instagram: momopenellidesigns

Facebook: momo Penelli Designs

Website: momopenelli.com

 

SHOOT CREDITS

 

Creative director: Kimberly Goodall

Assistant creative director: Jody-Anne Lawrence Models: Anna-SharÈ 'Sevana' Blake; Celine Deidrick - Instagram: celine.alana, Email: celinedeidrick@gmail.com

Victoria Gregory - Instagram: vikkig_ja

Photographer: Gladstone Taylor

 

LOCATION

 

Hope Botanical Gardens

Old Hope Road, Kingston

Tel: (876) 927-1257

kimberly.goodall@gleanerjm.com