Tue | Oct 17, 2017

Gleaming into summer like a boss

Published:Monday | July 10, 2017 | 12:00 AM

Shades, sunglasses, 'darkers', whatever you want to call them, it's on the Flair list of summer essentials. The main purpose, of course, is to shield the eyes from the harmful UV rays of the sun that gets more intense during the summer.

Sunglasses, however, have evolved from just being a means of protection to a fashion statement and a must-have accessory. Persons now have one to match every mood.

Recording artiste and now entrepreneur, Latifa Brown, has capitalised on this. "Fashion is a part of who we are as a person and as a product, and eyewear is an integral part of fashion. Everybody does clothing! Why not do something that I love, that everybody loves! Glasses," she told Flair. She also pointed out that most major international artistes are associated with fashion or other valuable investments as a means to further and solidify their brand.

Gleam, branded with the tag line 'Be your true reflection' is a hip sunglasses line - the personality of the owner. Brown boasts the design is just like her, "eccentric but also refined; crazy but sophisticated. Hence the cat eyes, but they are also ones that are a bit subtle."

The feedback has been tremendous. "Whites are sold out and the other colours are steadily moving. We've even had to start offering shipping overseas," she shared with Flair.

Available at 941/2 Old Hope Road at the Bone and Eye Clinic & Pure Vision in Island Village, Ocho Rios, or via PayPal, with three to five days shipping overseas.

tickoya.joseph@gleanerjm.com