Tue | Nov 24, 2020

Redken Colour Class : Beating Bright this Summer

Published:Thursday | July 6, 2017 | 12:00 AM

'Tis the season for vibrant colours. So if you're looking to switch things up in the hair department this summer, then look no further, international mane specialists Redken may have the right shade just for you.

Picture Fashionweek in New York, London, Milan and Paris. Redken 5th Avenue NYC has done it all, and now they are looking to blaze our green shores at The Beauty Concept Limited with Redken Colour Class: Redken L'Oreal Chromatics and City Beats.

Redken L'Oreal Chromatics appeals to the sophisticated chic woman looking to doll up in hues of bold blondes, seductive brunettes and rich radiant reds. "They're the colours your clients want, and now you can create them with 100 per cent grey coverage, with high hopes of uniform results and luminous shine," marketing manager of The Beauty Concept Limited, Desaree Roberts, explained to Flair




But do you dare to up the ante in haircare, and live on the edge, marching to your own beat of the drum in the beautiful city lights with even brighter colour? Then, City Beat is your match made in hair heaven. Inspired by an iconic New York City neighbourhood or familiar sight around the city, the vibrant conditioning colour cream comes in 12 fabulous colours - Yellow Cab, Chelsea Coral, East Village Violet, Midtown Magenta, City Ballet Pink, Indigo Skyline, East Village Sunset, Broadway Blue, High Line Green, Brooklyn Blue, Times Square Teal and Big Apple Red, along with clear.

The semi-permanent cream hair colour not only conditions the hair but seals the cuticle for true-to-tone results that last up to 12 shampoos.

So be sure to beat bright colours this summer and be a class above the rest with Redken L'Oreal Chromatics and City Beats. For more information on how you can get your hair in with these innovative products, contact The Beauty Concept Limited at Tel: (876) 764-8717, or visit their home at 7 Bell Road, Kingston 11, or on their Facebook page The Beauty Concept Ltd.