Wed | Sep 19, 2018

House of Clay Debuts 'Queens and Nobles' Collection

Published:Monday | December 18, 2017 | 12:00 AMLatara Boodie
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Keisha Allen takes the Jamaican Fashion Industry by storm with her launch of House of Clay's Haute Couture "Queens & Nobles" Bridal Collection. The new line is inspired by the female monarchy and royal titles throughout the ages. These timeless pieces are ideal for those who may like it vintage but with a modern twist.

Each design is made from luxurious fabrics featuring enhanced with techniques such as elaborate fabric manipulation, delicate hand beading and exquisite lace details. "Every woman deserves to feel like royalty on her wedding day," said CEO Keisha Allen.

Allen stated that her favourite part about being a fashion designer is the satisfaction and sense of pride she feels after completing a dress she has been working on for a prolonged time period. "I Iove how my clothing transforms every woman who wears them. They walk a little taller and exude the kind of confidence that make you know they feel beautiful," said Allen.

Allen who studied Garment Production and Fashion Design at Garmex HEART Academy in Jamaica, took stock of her strengths and passions towards the end of high school. " I realised that I really enjoyed working with my hands. I chose fashion design because I had a gut feeling that this was my calling," said Allen.

Immediately after her time at Garmex, she worked as a bridal consultant at Petals and Promises for two years where her love for bridal was born.After meeting her husband Kavan she decided, with his encouragement to take the leap and pursue her dream of starting her own clothing brand, with bridal as it's heartbeat.

Allen confessed the most challenging part of designing this collection was the time it took to complete all the pieces which resulted in a lot of sleepless nights.

latara.boodie@gleanerjm.com